It is often that you find some people who work so hard to the point they don’t have time to rest but they are still not achieving their success. Busyness is something common and no one ever complain for not being busy enough. It comes in many forms but it is not a synonym to success or a least producing the result we really want.
Simplifying the path to achievement
The key to produce the result you really want to simplify your path to achievement. It prevents you from making things more complicated than necessary.
It is often that in order to achieve the goals you want, you over think. It results in more complicated problems and solutions than necessary. In the end, you waste your time doing something that can be done faster if you do not overthinking things in the first place. Hence, always stick to something simple, as long as it solves the problems more effectively and efficiently.
Make your goal as clear as possible
Simplifying your path to achievement includes setting clearer goals. When your goals are too vague, you will only make something hard out if it. In fact, it will make you impossible to complete the project. If your goal is to complete the project brilliantly, all you have to focus on is your clear goals. With clear goals, you get clears paths of how to achieve them. This way, your end point is more defined to reach.
Deal with overloaded information
Today, the access to information is so easier than the past times. However, not all information is what you are looking for to achieve your goals. What you need to do is find information that will become knowledge for you. Then you turn your knowledge into wisdom that you know what to do with. Accessing information is not your challenge. It is how you can connect the dots between information and that’s the point of how you simplify your path to achievement.
Invest in automating your most mundane but essential tasks
Many people still think that automating means you put less effort to achieve your goals. However, the point of simplifying your path to achievement includes knowing what resources to use to benefits you later on. Automating your most mundane but essentials task doesn’t mean you are being inauthentic with your work. It means you provide easier access not only for yourself but also to others.
Focus on what you have
If you focus on what you lack, you lose what you have and it is very true in every sense. When you focus on what you have, you will get what you lack because instead of making you complain, it makes you work better to find the better and faster solution. It also means that gratitude is a very powerful element to use to simplify your path to achievement. It generate more positive, self-sustaining system regardless of where you are or what you work for.
With every year passed, Google has been an integral part of our life. It’s no longer a search engine and mailing tool—it now covers our needs for navigations, photo storages, digital image tracking, and even recommendation. Property owners, in the other hand, can be majorly benefited from services like Google My Business. GMB is a free, multi-featured business listing that allows local companies to manage their visibility on Google Search and Google Maps. Google My Business is similar to listings on online business directories like Yelp, except it appears immediately in Google and Google Maps search results, eliminating the need to visit a third-party site. So, if you have property business like villas in Seminyak Bali, listing your vacation rental in Google My Business could help you win in the saturated market.
Google My Business Make Your Bali Villas Seminyak Visible to Potential Guests
Some property managers claim that Google My Business (GMB) generates more than 10% of their reservations.When performing a local search, GMB listings might appear in a variety of areas. Property managers may use GMB to rank their short-term rentals ahead of listing sites without needing to learn SEO. Being featured in these results increases the number of impressions for owners of villas in Seminyak and other areas of Bali. This, in turn, help them to rank higher in organic search results.
Most importantly, GMB enables property managers to be listed before popular vacation rental listing sites like Airbnb, HomeAway, VRBO, and others in organic search results. This improves traffic to your website, increases direct bookings, and reduces listing site costs.
How to Create Google My Business for Your Villa Seminyak
It only need less than an hour to create a Google My Business profile for your Seminyak vacation rental. Here are the steps and tips on optimising your vacation rental GMB for maximised result.
Head to google.com/business, and click the “start now” button. You will be directed to a profile creation page.
Write down your business name. Usually this is the name of your villa. You can add a bit of flowery words to help you distinguish the vacation rental. Examples of these are; “Romantic Honeymoon Bali Villa, Luxury Suite, Seminyak Private Villa Bali”, and the likes.
Filling Up the Details of Your Seminyak Villas
Enter the address of your villa as accurate as possible. Follow up with your local phone number that actually works. Don’t forget to include the business hours!
Add the Link
Have your own website? Don’t forget to add the link in your GMB listing. Having a website link in your GMB also makes your property look more legit and trusted.
Add Selling Description to the Listing
You have 750 characters to convey a complete description of your GMB listing that includes the most important information for your guests. This is where you may utilize those important keywords that you want to get discovered for. If you have properties in other cities, include them in this area. Think about this description as meta description of a webpage that will hook reader’s attention to click your page.
Photos speaks more than words, and sometimes potential guests jump into photo categories for a quick glance of the property. No one can deny the importance of pictures in the vacation rental business, especially when promoting online. These are the first thing that potential visitors see. Choose one image of your home that highlights the unique selling point of your Seminyak villas Bali. Your profile image is the first thing that searchers see when they come across your property. So, consider what makes it unique in the market and choose one image that best reflects that attribute. Add an additional ten photographs of your property. Remember that photos are like two sides of the same coin. While bright, standard, eye-catching images of your home attract more visitors, low-quality, unprofessional photos send them away in one second.
Small businesses are greatly impacted by the pandemic that hit hard in 2020. even until today, there are still many business that are unable to get back on their feet. One of the reasons for small business not being able to go back to the way they were quickly because of smaller pools of resources to fall back on. Hence, the key to keep going is flexibility. However, it is not easy to implement flexibility on small business either because you have to know how to do it to your advantage.
How small business keep evolving through hard times using flexibility
Along with so many fallen small business since last year, there have been innovations in response to the challenging circumstances the pandemic brought. The best thing you can do to your small business is to see big changes as as opportunities to evolve. And here are ways you can do to implement flexibility on your small business:
Always be prepared to pivot for the unexpected moment
Regardless of the pandemic, every small business should be more prepared to pivot so they can be more ready facing any challenges that may come unexpectedly. As mentioned that small businesses have smaller pools of resources to fall back on. Always have a planned ready for when the unexpected hits. Imagine many different scenarios that probably happen to your small business. Hence, you won’t be thrown off guard when the curveballs come. It is how you implement flexibility on your small business. You plan your main strategies tor each your goals from the start but also prepare for the alternatives.
Implement flexible thinking
It will be harder to implement flexibility and pivot if you don’t have flexible thinking. To train your mind to adopt flexible thinking, it requires openness and exposures to new ideas. Hence, it will be helpful if you stay informed about what is happening inside and outside of your industry. You can get it from any sources such as online articles, news, and trends that are easy to access on daily basis. However, do not forget to balance it by going off-site from time to time to get different headspace. You can talk and open discussion with others such as leaders, entrepreneurs, consultants, or fellow entrepreneurs. You will get diverse perspective to help you open your mind. Hence, you can find the true potential to grow your small business even bigger.
Find out what makes your small business standout
Take advantage of something that makes your small business standout from the competition. You need to identify your strength to amplify them. You can also discuss and brainstorm with your team to dig more information and data of your business’s strength. Then, it is a must to focus on making impactful offerings after identifying your strength. This way, you know what to offer to bring joy to your community and drive more customers to make purchase from you. Also, make stronger connection and manage growth by turning to digital tools since the world keeps changing.
Being one of the most popular destination in the world, Bali offers a promising numerous business opportunity. One of the most lucrative is Bali luxury real estate, as a result of the booming tourism industry on the island. A well-managed luxury vacation rental may be a surprisingly profitable investment, yielding six-figure dividends and million-dollar capital gains.
In reality, because of the considerable tax benefits available to them, a luxury vacation house operated solely for investment purposes and generating rental revenue might have a very low tax obligation (i.e. like depreciation deductions). A luxury vacation property, when properly maintained, can outperform any other sort of investment in its class. However, gaining profit from Bali luxury real estate is not easy. In fact, you need to prepare a very through business plan before diving into real estate industry.
Building A Business Plan for Bali Luxury Real Estate
Identify Your Bali Luxury Real Estate Business
It’s critical to lists as much as information about your business, such as what your business is, what your products/services are, who your consumers are, and what your goals are, when you construct your business plan for a villa using the free business plan template. A thorough explanation of the products/services offered by the villa business, as well as the prices you intend to charge to generate revenue, is critical to ensure a well-developed business plan.
Establish Your Expected Revenue or Income
Knowing your expected revenue is very important in every business plan. Even more when you are playing with big investment such as real estate and vacation rental business. In your business plan, list out all of your products and services that you are planning to include in your vacation rental, calculate the operational cost, and establish the profit you want to gain. You will find the appropriate financial figures which will be your expected revenue.
Decide on Your Market
You will need a strong understanding of the market, industry, and competition of luxury real estate market in Bali. A comprehensive knowledge about these can assist you in taking your company to the next level. In your business plan, give details about your business’s location, give facts about your clients, show off your rivals, and explain how you’re better than them.
Plan the Future of Your Luxury Real Estate in Bali
It’s critical to get your Villa business off the ground, and it’s also critical to explain how you aim to achieve success with your business in order to create a sound business strategy. This entails presenting your marketing strategy, sales strategy, and a growth strategy for the next few years. Break this down step by step to explain how you plan to ensure that your Villa business grows year after year. Keep in mind that business plans are frequently centered on key individuals. Make sure to talk about yourself, your role, and any other important players in the company.
The Financial Plan
It’s critical to get your luxury real estate business in Bali off the ground. In the meanwhile, it’s also critical to explain how you aim to achieve success with your business in order to create a sound business strategy. This entails presenting your marketing strategy, sales strategy, and a growth strategy for the next few years.
Keep in mind that business plans are frequently centered on key individuals. Make sure to talk about yourself, your role, and any other important players in the company.
To run your business successfully, you need to pick the right strategy to make your brand standout from the competition. It is not only a brand that shows who you are at one point in time but also who you aspire to be. Your brand is what can connect you with your customers. However, keep in mind that branding is not only about choosing the best logo, making pretty website, or make flashy campaign. Those factors are important to help you build your brand but the most important thing is about telling the truth about your company and remaining true to that.
The roles of your company’s online visibility to success
When it comes to branding, the most important factors to implement is honesty. It is the thing that your customers will love about your brand the most. With honesty comes trust that will be the reason they are loyal to you. It is important that your brand is not the representation of problem solver but also of authenticity and transparency. In this case, your company’s online visibility plays huge roles in deciding your success.
Being online is essential because it is where customers spend most of their times on daily. Hence, it is the best place for you to build your brand’s online presence. Hence, be strategic about it so that your customers will be attracted to get to know your brand better. You can do it by considering these three important things:
Before any social media, website was the only online platform many brands use to build their visibility. It is where many companies put their best at their marketing strategy. Today, there are many social media platforms where you can reach out to larger audience. However, keep in mind that website is still your main workhouse. Customers who want more information will visit your company’s website. Hence, it is strongly recommended that you improve your website through its contents and functionality. Make sure it is easy to access and have various aspects your customers might need.
Reviews from customers are valuable data you need to improve your business. In the past, business relied on word-to-mouth marketing strategy. Today, reviews are the same thing because customers usually read the reviews before deciding on their purchase. Hence, encourage your customers to review your brand. It is normal to find few poor reviews. However, do not ignore those but reach out to those customers so you can gather more information about what you can improve and how to help them solve the problem.
In business industry, PR is considered the best advertising money can’t buy. To keep up with today’s trend on digitalization, it is strongly recommended that you consider digital public relation to increase your brand’s online visibility. Digital PR can help in distinguishing your brand and provoking a sense of authenticity that can build customers’ trust. Implement your digital PR strategy with a goal of gaining their trust by increasing more positive online visibility across industry, mainstream, and nice platforms.
As we were kids, we would always grumble when older people told us they didn’t like our attitude. We would see it as them being annoying. We would also told them back to quit complaining. Good or bad attitude is often seen as important element to apply in general life especially when it comes to relationship. However, attitude is just as important in running business. Good or bad attitude can affect business in many ways.
Why attitude is impactful in business
It is important to have good attitude no matter where you go and regardless of who you are facing at the present. Your attitude should be in the right place. And in business, it is just as crucial. Here are the reasons why attitude is such an important aspect that can affect your bottom line:
Skills can be learned but attitude can not
Most companies choose employees who meet the required skills and it is not wrong. However, relying solely on that aspect won’t guarantee benefits for your business int he long run. If the candidate misses one skill or two, you can teach them and they can learn to master the skill. However, attitude cannot truly be taught. So if you find a candidate with good attitude even with missing one or two skills, then they are still better choice.
People with positive attitude are willing to learn
The reason why you should hire people with positive attitude is that they are always willing to learn. They like trying new things and are not afraid to make mistakes as long as they can learn from them. In business world, nothing is truly certain. Unexpected things may happen anytime and people with good attitude won’t avoid the situation. Meanwhile, people with negative attitude are more likely to avoid any uncomfortable situation. Hence, they rarely grow better than they first started.
People with good attitude is a major benefit for your business
It is because they are always motivated to learn even if it takes time for them to fully master a new skill. Once they master it, they will become a major benefit for your company. Their contribution will be one of the most valuable assets your business can rely on in the long run.
Attitude is something infectious
Whether it is positive or negative, attitude is infectious. So when you hire a person with negative attitude, she/he may infect the others. What about people who have positive attitude? It is also infectious but negativity is easier to spread. Hence, always keep people with positive attitude to infect each other positively.
Positive attitude is more agile in every situation
In running business, challenges is not an ‘if’ but a ‘when’. everyone should always be ready with any challenges and hurdles that come in the way. People with positive attitude will always look for meaningful solution in a form of long-term answer. People with positive attitude see problems and obstacles as opportunity to grow more.
The infamous Covid-19 pandemic that cause massive global lockdown has severely impact travel industry, including short-term vacation rentals. Now that almost two years have passed, the pandemic is showing little signs of stopping. By 2021 travel restriction has not been lifted and now villa owners need more efforts to market their rentals than usual. This can be challenging as owners of private villa in Bali, where most of the customers are foreign travelers. But don’t lose hope, because it’s possible to you may be able to retain or even increase your bookings. A clever and on-point marketing strategies can make difference and here’s how to do it right.
Discounted Stay Offer at Your Private Villa Bali
Discounts and special offers are excellent strategies to persuade and incentivize travelers to book with you. Consider providing discounts based on the arrival date and duration of stay. This can be used to target both early and late-bookers, as well as anyone looking for a place to stay. In the title and description of your item, mention your discounted prices.
If customers want to cancel their reservations, you can try to persuade them otherwise by offering them the option of rebooking at a later period or moving the reservation to the same dates in 2021. To bolster their decision, give discounts or special offers for specified days.
Focus on Domestic Travelers
There has been a decrease in travel as a result of the COVID-19 virus outbreak. Fewer foreign visitors are eager to travel abroad, and some countries have closed their borders, such as the United States. That is why you should concentrate your efforts on domestic travelers.
Localise Your Target Market
Aiming for domestic travelers are essentials when international travels were restricted. However, not everyone can fly out to Bali in this trying time and those who do still need to go through complicated regulations to be eligible traveler. Not to mention if the government decides to change the travel regulation all of sudden. That’s why it’s good to put extra attention to the immediate locals and focus more on “staycation” market. People still want to get away from it all, even in these difficult times. Especially those who still have steady income yet get more burden from the pandemic.
While many people have postponed or cancelled their trip plans for the near future, others are exploring for alternatives in their local area. And having a private villa Bali ready for their short getaway just 30 minutes’ drive from home will sounds convenient. So this is a good moment to concentrate on your drivable marketing by providing them a “holiday” just down the road.
Schools are closing, and businesses are either shutting down or allowing employees to work from home, offering an opportunity to spend time with family in a fresh setting. Now is the time to think about other options. While maintaining social distance is critical, you should consider giving your guests with what they require in order to keep your business afloat. When the situation calms down, providing a private, risk-free area where they may spend their holiday throughout the quarantine period will put you ahead of the game.
Transform your vacation rental into a “ideal “work from home” refuge for secluded vacationers. Create a nice working atmosphere by adjusting the area, providing a comfy office chair, and set up a working station. Make sure that you have a stable WiFi connection and highlight that as one of your strongest amenities.
Market Your Private Villa Bali to Remote Professionals
Many organizations permitted their staff to work from home during the Coronavirus Pandemic. Nearly half of the population now works from home. A recent trend is for guests to rent vacation houses as a place to work from home. Instead of being cooped up in a cramped city flat, they receive a change of scenery and, in many cases, greater space to spread out. Large outside spaces allow children and pets to run about freely while parents work in a quiet environment. This is fantastic news for those owners of private villa in Bali. Villa provides the ideal setting for remote professionals to work with the right setup. For instance, they could set a private workplace with no families to distract them, and a wide backyard to roam around freely without a mask. These remote workers are also much more likely to book vacation rental homes for a month or more at a time. They find that not only are they getting more work done, but they can relax and reset at these quiet locations.
Don’t Stop to Advertise Your Private Villa Bali
Just because people are no longer traveling and flying across countries, that doesn’t mean that you should stop advertising. Keeping your message in front of new and returning guests is critical during this period, but so is ensuring that it is responsive to the current circumstances. Guests will use their free time to research and book travel choices for when it is safe to travel again.
With more time spent on gadgets and on social media, alternatives such as email collection forms on social media and clicks to booking pages are becoming increasingly important for connecting with new guests and initiating conversation.
Consider sending emails to previous guests to encourage them to make reservations. You should also consider social media advertising in addition to email marketing. Create coupon codes for your website and distribute them, along with other promotions and discounts, on social media to increase your company’s visibility and, as a result, reservations.
2020 was a year full of major shifts and uncertainty. The impact of the global pandemic are still there haunting everyone including business owners. It is also predicted that even with how vaccines are being distributed, the shifts will remain in 2021 and years ahead. 2020 was when you did quick pivots. However, this time, your business pivot should be based on insight and purpose not only gut instinct.
Navigate through difficult situation with insightful and purposeful choices
In the past year, you probably made quick decision based on the circumstances. Many of them were made in such a hurry just based on survival instinct. However, you need to determine things based on insight and purpose in 2021. it is time you make decision that will help you to navigate your business better and move forward. Here are what you can do:
A dynamic decisions
Make decision that can help you move forward not stay stagnant. Sometimes, you need to be more flexible to do so because some people are being too romantic about their ideology that they refuse to change their model business even if it’s for the better. Remember that when you are being dynamic, you have more flexibility to move as you wish. You are presented with more choices and alternatives. It helps you make the best decisions in real-time so you know what you need to become in the moment and in the future.
Your people are your priority
When you put your people in one of your top list priorities, you will be careful when making decision. You will not carelessly make decision that can put them in bad place. Drastic measures such as laying off your employees during crisis can bring negative impact to them. When they are your priority, you will think of more possible plan such as enacting short-term furlough and promise to bring them back to full-time status soon as the situation gets better. Act of solidarity will impact wonderfully. Your employees will take their part and you can fulfill your promise with ease.
Company culture first
Stick to your company culture since it is your foundation. During crisis, company culture will help guide you to make the best decision. Company culture is important driving force for business. Even though it is something hard to maintain especially during crisis, it is also the thing that can keep everyone stay strong together.
Pivoting on WFH situation
It has been a year that work from home policy being applied. Many shifts and challenges happened but those who can pivot well are those who can survive and thrive. Work from home sounds easy but there are so many spoken and spoken struggles everyone have experienced. Again, the way you pivot is important to make any transition runs smoothly. Even if there are bumps, at least everyone can stay safe without so much bruise.
It is why making insightful and purposeful choices are crucial when running business especially during crisis. In 2021, your business pivot will determine how you will do it in months and years to come.
Teamwork comes from the effort of every member in the team. If there is someone who is lagging then it can affect the overall flow in the team. Underperformance is frustrating thing in business because it can cause project to drag out well. However, it is not right to blame everything on the underperformer. The best thing to do is help your struggling workers without hurting their feelings.
How to help struggling employees in your team
It is common for human to struggle and every individual faces it in different ways sometimes. Some people might be more affected when they under the stress causing their performance at work drop. Meanwhile, there are others who can still work professionally even when they are facing personal struggles. If you find your employees being underperform lately, it is time for you to help them and find the best solution for all.
Find the problem
It is essential to find the root of the problem first thing first. There are two common factors of underperformance. They are lack of skill and lack of motivation. When it it is caused by the lack of skill, it is still manageable and fixable. It may requires support, time, and resources but at least the problem is clear and the solution is there.
The root of the problem
However, it may be more challenging when the root of the problem is lack of motivation. You will have to have an open, honest conversation with your team member. They are probably currently struggling with personal struggles at the time. Or, it is also possible that they are just being unaware of your managerial expectations. Finding the root of the problems is crucial before taking any actions.
Set clear expectation
Make sure that your expectation is clear so your team members know what the objectives they have to achieve. It is possible for your employees to have no idea of what is expected of them. This may look harmless but it can lead to misalignment. Hence, be clear with your company expectations by having an open-door policy. Set SMART goals to ensure everyone is on the same page.
Do not be hesitant in giving feedback when you notice one of your team members is on the verge of underperformance territory. You can collect information first about their latest tasks and what mistakes they did. If their mistakes impact the team in general, take note of it. Then, conduct a personal meeting with the struggling employee. Explain what is not working and discuss everything in calm manner and make sure you are on the same page. Then, give them specific goals to achieved with specific deadline to meet and monitor their progress.
Give recognition to team who deserves
Do not hesitate to give recognition for a job well done and don’t be stingy with praise. Recognition and praise are form of appreciation. Praising your workers for doing their job excellently can do wonder to their motivation. Recognize their efforts in your one-on-one meeting and give them a shoutout during a group meeting. Or you can simply tell them what you like about their work.
Do you have a Bali property asset for sale but haven’t find any potential buyer yet? While real estate agents are still important in the home-buying process, buyers are increasingly looking to do more research online before enlisting the help of professionals. Today’s buyers start their search for a home on the internet, emphasizing the importance of real estate agents maintaining an active online presence. You’re missing out if you’re not involved, participating, and networking online. The competition is tough these days, and to stand out from the crowd, you’ll need expert online and offline marketing skills. We’d like to share with you a few successful strategies and ideas that have helped my firm sell listings.
Keep An Eye for Competition in Bali Property for Sale Market
What are other real estate agents in your area doing? How do their websites look? How active do they appear to be on social media? Take note of what your competitors are doing, and then avoid their blunders and replicate their success!
Dip to Social Media
Make sure you have accounts on all of the major social media platforms (Facebook, Twitter, Pinterest, Google+, and even Instagram if you take a lot of home photos). Interact with users, spread positive press, and market your properties.
Social Media Ads
Don’t be afraid to spend money on paid social media ads to market your Bali property for sale. With organic reach on many popular social networks such as Facebook dwindling, paid Facebook ads are often the most effective way to reach clients. Facebook and Instagram has a plethora of excellent targeting features that ensure you’re only paying to be seen by your key target audiences.
Portray the Surrounding Locals
In many ways, you’re selling a town or area rather than just a house. With high-quality, beautiful photos of local town landmarks and familiar sites, you can show off the best that your area has to offer.
Write An Attractive Copy for Your Bali Property for Sale
Use compelling copy and powerful visual elements to tell an emotional story related to your Bali property for sale. Humans respond to stories; tell a good one, and customers will come running. Also, include some local-oriented keywords in your copy to ensure that buyers searching online for homes in your area find your content. You can also consider to create an ebook or producing other online contents that correlate with property market. For example, an ebook titled “X number of things new home owners should think about before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and, in the case of real estate, a zip code) is an excellent way to generate leads.
Think About A Niche Market for Your Bali Property for Sale
If you have some real estate marketing competition in your area, you might want to consider going niche to make yourself stand out. Become the go-to Bali property for dog owners, families with children, divorcees, and anyone else. Making a name for yourself in a specific niche need can help you stand out, especially in crowded zip codes.
Hire Professional Photographer to Show the Best of Your Property
Great photography is essential for successful real estate marketing. Even the best properties will lose interest if the photos are poor. It is critical that you have beautiful photos of your properties. Hire a professional photographer (preferably one with experience photographing homes and architecture), or try your hand at it yourself if you have sophisticated equipment and are confident in your abilities. Just keep in mind that this is one of those situations where hiring a professional is a good idea.
Consider Creating A Virtual Tour
Virtual tour reach it hits during the pandemic, when people were locked up in their house and wish to explore the world outside. Many zoos and tourist attraction worldwide start offering free virtual attraction to keep their audience engaged. Why don’t you adopt the idea and implement it to any of your Bali property for sale? Understand that your client’s time is limited and they want to understand the property as much as possible without visiting the property in person. Especially when we talk about Bali as international destinations and many of your potential buyers resides overseas. Virtual tours are an excellent way to provide potential buyers with a comprehensive, accurate preview of the property.
Kibarer is essentially the Google of real estate marketing in Bali, and you must be present if you want your Bali property for sale to be discovered. On their website, Kibarer allows you to advertise as an agent. This can get pricey, but given Kibarer importance in home buying, it’s probably your best bet. After all, sites like Kibarer account for 48% of all web traffic for real estate searches.
Keep in Touch with Previous Buyers
Maintain contact with previous buyers (even months or years later) to maintain that positive relationship. Send anniversary cards, holiday cards, and so on to keep your name in their minds. When they have a friend who is ready to buy, they will forward your information to them.