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Enhancing Positive Customer Experience In This Digital Age

Customer experience’s role in this digital age is a king now. When you deliver a poor customer experience, it is a guarantee that your revenue will only dwindle down. Customers today do not hesitate to just post their negative reviews when they receive poor customer experience. Therefore, it is essential to pay more attention on that matter if you want to increase your revenue while building positive relationship with your customers.

The importance of delivering excellent customer experience

Another reason why customer experience is such a king in this digital age is because your competitors are just one click away. Hence, one of the best ways for your brand to stand out is by delivering excellent customer experience that will make your customers happy and stay loyal. And here are some tips to deliver better customer experience:

Use data to improve your customer experience

Using data, you can identify the gaps in the customer experience so you know exactly what to fix to improve it. It also reduces your average handle time or AHT. It results in more satisfaction being delivered to your customers because their problems are solved relatively quick. Faster response is one of the factors that can make your customers more satisfied. Hence, make sure to evaluate properly using the right data to improve your customer experience.

Know the the critical moments

There are critical moments which influence on your customer happiness. And one of the most important factors for brand loyalty is impacted by customers experience with customer service. Hence, make sure to improve every interaction with customers such as when they pay a bill, upgrade or change their service, or a phone call to ask for technical issues, etc. Those interactions are critical moments you can improve to boost your customer happiness as well as to improve brand loyalty. 

Empower your agents the ability to do more

One of the problems in delivering excellent customer experience is the inability of the agent to solve the problems of customers who call. The reason behind is mostly because hierarchy, because the agent is not given more power to do more to help customers. Hence, consider give empower your agents to go above and beyond to help customers solve their problems. For example, give them the power to issue refund, or help customer track down their missing package. The more power your agents have, the more they can do to help customers. 

Implement customer-focus environment

As mentioned before that in this digital age, customer experience is a king. Therefore, you need to make sure that your business goals are based on the interest of your customers. Gaining profit is important but if you put customer experience aside for the sake of gaining profit then it will be the downfall for your business as a whole. Build a company that has strong and solid customer focus environment where employees will not let policy get in their way of delivering exceptional customer experience. This way, your business will keep thriving with happier, loyal customers.

Scuba Diving Komodo, Exploring Dive Sites From North To South

Komodo National Park lies in the heart of the Indonesian Archipelago, noted for dragons, fast drift diving, and a plethora of marine life. This UNESCO World Heritage site includes Komodo Island, the Rinca and Padar Islands, as well as a number of smaller islands. If you’re considering Komodo island liveaboard trip, keep reading for our complete guide to scuba diving Komodo.

Scuba Diving Komodo, Exploring Dive Sites From North To South

Best time to do scuba diving Komodo

Best time to do scuba diving Komodo

You can dive in Komodo island all year. The liveaboard ‘season,’ on the other hand, runs from May to September, which is the dry season in the Nusa Tenggara region. Komodo liveaboard can be harmed by bad weather, notably heavy seas, during the rainy season. However, if you choose a resort-based alternative, you can still dive. Strong ocean currents are always present, ensuring good visibility.

Komodo diving – North

The water is usually warm and transparent in the north, with visibility averaging 82 feet (25 meters), however, it can exceed 130 feet (40 m). Water temperatures range from 81 to 82 degrees Fahrenheit (27 to 28 degrees Celsius), necessitating the use of a 3 mm complete wetsuit.

gray reef sharks - komodo diving - north

Because of the heavier currents, these places are best suited to experienced divers, though exceptions can be made during the quarter-moon phase. The currents create some fascinating dive designs and some fast drift dives, therefore strong buoyancy is essential in this area.

Strong currents attract huge stuff like white- and blacktip sharks, gray reef sharks, Napoleon wrasse, mantas, Mobula rays, and large schools of gigantic trevally, while the volcanic geology creates spectacular underwater panoramas.

These places may be inaccessible during the rainy season, between December and March, due to northwestern winds.

Scuba diving central Komodo

The diving in Komodo’s core section is the most diverse, with nearby dive sites frequently having radically different topography and marine life.

The average water temperature in this area is 27 to 28 degrees Celsius, therefore you’ll need at least a 3 mm full wetsuit. The average visibility is 50 feet (15 meters), but it can range from 7 to 30 m. Although diving is feasible all year, some dive spots are best between April and November.

Scuba diving central Komodo

Wall dives, pinnacle dives, drift dives, sheltered coral gardens, and excellent muck diving are all available. Turtles and reef sharks are almost always present, while manta rays are frequently seen at two popular scuba diving Komodo spots.

Diving – South

The water is slightly cooler in the south, averaging 23 to 24 degrees Celsius, thus a 5mm full-length suit is recommended. With upwellings ranging from 7 to 20 meters, visibility varies but averages approximately 12 m. The greatest time to dive in the south is from October to April when the water is cleaner and warmer.

You move into the colder upwelling water from the depths of the Indian Ocean from Pink Beach and further south. Ocean currents meeting with the continental shelf generate upwellings, which bring with them an unending supply of plankton and an explosion of marine life, including, of course, filter-feeding manta rays.

Soft corals, massive branching corals, and sea fans abound on the southern reefs. Nudibranchs, frogfish, pygmy seahorses, torpedo rays, and other invertebrates abound here, making it a macro-paradise.

Komodo liveaboard

Komodo liveaboard

A liveaboard is your best bet if you want to enjoy the entire diversity of scuba diving Komodo. There are nearly limitless options, ranging from inexpensive to luxury and everything in between.

Most boats provide land-based day tours to Rinca Island to observe the Komodo dragons on their off-gas day, as well as a surface interval visit to one of the area’s famous pink beaches, depending on the itinerary.

Creating Impactful Marketing Campaign For Your Brand

Marketing strategy is one of the key aspects to grow your business successfully. It is something no entrepreneur can live without. And of marketing strategies that have been used by all kind of businesses is advertising. This king o marketing campaign aims to raise brand awareness, making people more aware of your brand and curious to get to know you better. Some advertising strategies may work and some may not. You need to implement the right strategies to get the best outcomes from advertising.

How to deliver meaningful marketing campaign

To deliver meaningful marketing campaign, you need the ability to understand how it works and impacts your brand both directly and indirectly. Otherwise, you will only waste your money on nothing. However, you also need to measure the impact in order to know how meaningful it is for your brand’s growth. And here are some tips to measure your marketing campaign so you know if they are doing their magic:

Set quality goals that are clear

You don’t know if you have reached your destination if you don’t know what your destination is. Therefore, it is a must to set your destination from the beginning so you know what path to take to reach it. Then you will know when you have arrived. It also applies to marketing campaign. You need to set the right goals so you know how and what to measure. 

Your goals need to be specific, measurable, achievable, relevant and time-bound. You have to back to the SMART goals recipe to give you clear idea of performance benchmarks for your campaigns. As mentioned that marketing strategy can affect your business directly and indirectly. Hence, it is not always result in increased revenue but it may influence other essentials things such as your web traffic, conversion rates, etc. 

Collect data properly from target platforms

To measure the effectiveness of your marketing campaign, you need to use the right tool that can help you collect data properly. Today, you can variety of digital marketing tools to provide data insights and help you measure performance of your brand. By using the right tools, you can collect more concrete data to track clicks, conversion and more. 

It is also important to decide what platforms to use. They should be platforms your target audience actually uses. Make sure you also understand well how those platforms report marketing data. Hence, you know how to retrieve information and understand it fully to draw useful insights about the success or failure your marketing campaign.

Make a plan to leverage your data

Every data you have successfully gained won’t be useful if you don’t know how to manage and interpret them. You can manually check your data but is considered inefficient especially when you keep forgetting to do it regularly. Hence, you may consider machine learning algorithms to help you identify the campaign’s strengths and weakness. They also make key improvements to increase its effectiveness. Those machines can automate many works but you still have to take charge of them.

Komodo Island Trip, Explore the Earth of East Nusa Tenggara

In general, Komodo Island is part of the Komodo National Park area along with 2 other large islands, Rinca Island and Padar Island. The total area of Komodo National Park is 1,817Km2. On the island of Komodo, the endangered Komodo dragons breed well and number around 1,300 individuals. Komodo island trip takes you to see the largest species of lizard in the world with an average length of 2-3 meters, and a bodyweight of at least 90kg. In fact, Komodo island diving gives you the opportunity to find 385 beautiful coral species, 70 types of sponges, 10 types of dolphins, 6 kinds of whales, green turtles, various types of sharks, and rays

Komodo Island Trip, Explore the Earth of East Nusa Tenggara

Komodo island trip and how to reach?

How to get to Komodo island? 

Komodo dragon - How to get to Komodo island? 

Most tourists will start the journey from Bali and then head to Labuan Bajo. From Bali, you can find several airlines serving the Denpasar-Labuan Bajo route with a travel time of about half an hour. To reach Komodo island, you can join a travel group to Komodo at an affordable price. Sharing costs with other tourists will certainly save your expenses and allow you to get to know your adventure friends during a Komodo island trip.  

Explore the underwater Komodo National Park

Komodo island diving is a favorite activity for tourists, especially diving lovers. Komodo National Park offers an amazing underwater charm. The main goal of diving lovers is to meet large and beautiful underwater species such as the manta ray. There are many favorite dive spots that you must visit during your Komodo Island trip. Tatawa Kecil, Tatawa Besar, german flag, and many more.

Explore the underwater Komodo National Park

Important things you should know before doing komodo island diving

Beginner divers usually only focus on the underwater beauty and pay less attention to the characteristics of the dive site. In fact, some places have strong currents that require skill and vigilance when diving.

Choose a diving site that matches your diving certificate

To ensure the safety of Komodo island diving. divers must have a diving certificate. Diving certificates are issued at levels ranging from beginner to expert. The waters of the Komodo National Park have many diving sites, but they are generally recommended for divers with advanced or even master-level certificates. Advanced or master-certified divers are expected to have mastered escape techniques from strong undersea currents.

Pay attention to security aspects

Komodo island trips do offer a unique and memorable adventure. The safety and security aspects are of utmost importance. Make sure you prepare and check diving equipment and equipment for emergencies. You can ask the boat operator if they provide all your diving needs.

Exploring Waigeo Island, Raja Ampat Indonesia

Most people are more familiar with Raja Ampat as the best destination for diving. In fact, there are many islands in Raja Ampat that are not as famous as Raja Ampat itself. One of them is Waigeo, which is the largest of the four islands in Raja Ampat. Waigeo Island is the easiest island that can be reached by public transportation.

Diving in Waigeo Island 

Waigeo Island offers biodiversity that has invited many researchers. In 1980, Alfred Russel Wallace came and researched this island. Thomas Barbour in 1906-1907 had collected amphibians and reptiles on Waigeo Island. Waigeo Island not only offers panoramic views of coral islands, beautiful bays surrounded by towering cliffs.

Waigeo is the perfect location for divers. To be able to enjoy the beauty of the underwater scenery in the waters around this island, you have to travel 65km from Papua using 3 modes of transportation, planes, cars, and ships. You can choose a flight to Sorong city and continue your journey by taxi to the pier. Arriving at the pier, you can rent a boat to Waigeo Island. The sea trip to this island takes 2-3 hours by renting a fast boat.

Waigeo has a fairly large area of wild forest that is largely unexplored and inaccessible. You will find amazing animal species such as birds of paradise, opossums, snakes, turtles, giant lizards, and hairy storks. Raja Ampat’s marine life is unbeatable. You can dive and swim among a group of colorful fish along the coral reefs. At a depth of about 30 meters, you can find white reef sharks and black reef sharks.

Kofiau Island

Besides Waigeo, there are other islands that you can visit for snorkeling and diving. Kofiau Island, the smallest and least visited island. This island offers the charm of the most beautiful coral diversity. The island is made up of limestone boulders, coral reefs, and several volcanic hills covered in dense rainforests. On this island, you can sunbathe on the beach, snorkel, and dive.

Misool Island

Misool Island is a remote tropical retreat located off the western coast of the island of Papua. Raja Ampat marine park holds 75% of the world’s famous coral and ornamental fish species.

Exploring Waigeo Island does take a little longer, considering the distance from the location and it takes hours to reach the island. The right way to enjoy a vacation and explore the island of Waigeo is by sailing or live on board. Stay on the boat for days or even weeks to reach many tourist destinations in Raja Ampat.

Liveaboard To Waigeo Island

The liveaboard provider provides all the facilities during your trip. Luxurious facilities ranging from private cabins, WIFI, sundecks, diving equipment, and several other water activities such as wakeboards. A liveaboard budget does look more expensive, but worth what you will enjoy. Your trip to Waigeo island on a cruise offers a unique and memorable experience by exploring the many islands and enjoying the spectacular underwater scenery.

Creating Attention-Grabbing Content To Boost Your Business

What age you should start the real estate investing?

Today, many business (if not all) use social media advertising through Facebook, Twitter, Instagram, etc to grab the attention of the customers. Social media platforms have become a  norm in business marketing today. Social media is such a powerful platform to use for promoting business. However, engaging an audience is not that easy especially with how tough the competition is. 

About viral contents

Business will have huge benefits from viral contents such as videos or any other kind of posts on social media. However, creating viral content is not so easy either. It should grab the attention of customer for it to go viral. People say that viral content also depend on luck. However, running business should not depend only on luck. Every decision should be made based on calculation and evaluation to ensure positive outcomes. So here are some tips from experts to make content that can grab the attention of the audience:

Stick to originality and authenticity

Always stay true to your brand is how you can be authentic and original with your contents. Make sure to deliver genuine intention through your contents because believe it or not, internet users can almost always sniff if the intention is genuine or not. Going viral should not be your main priority. Make sure to always speak to who you are and not what’s trending. 

Evoke curiosity trough what’s trending

Speaking of trending, you don’t have to go dancing like crazy to go viral or grab the attention of the audience. You can instead use what’s trending to evoke curiosity. For example, you can make a content that let people see the behind-the-scene of your how your business is operating. Make a fun content so people who watch can enjoy it while learning something more about you and your business. Also, stick to short and concise video to keep the fun and grab the audience’s attention.

Don’t be too stiff

It is true that you are business owner and you want to look professional. However, it doesn’t mean you have to be so stiff all the time especially with the content you try to deliver. Use humor to make your content more interesting in some ways. Besides, humorous content is easier to digest. You don’t have to try so hard to look funny. Just being your fun self and add some sense of humor at times. You can be fun, useful, and inspiring at the same time. 

Consider hiring a social media marketing expert

If you are not familiar with how social media marketing works, hire a professional who can help. They can help create contents that are both fun and informational. This is also a great way to organize your online marketing because it has its focus with the right people to work on it. You can also consider finding an influencer. However, choose the one who are more relatable with your target customers. Get the influencers unbiased endorsement to create more engagement.

Common Mistakes When Creating Logo For Your Brand

Logo is a powerful element for your brand and business. It can be the one your customer remember the most about your brand. It is more than just symbol and color because your logo says a lot about what you have to offer. Logo is like an identity for your brand and company. It is the direct image of your product. Hence, making logo needs careful plan. 

Best logo to make in 2021

If you are just starting your business this year and in the process of making logo, make sure to do it carefully. Here are some tips for you to make impactful logo for your brand and business in 2021:

Avoid color that are too bright and bold. These types of colors have been a hit for some brands in the previous year. What made it interesting was because of its tendency to standout compared to the muted ones. However, too bright and bold colors are not always pleasant to the eyes. They can appear too harsh and make those who see feel overwhelmed. If people fee disturbed by the colors, they will easily turn their heads away. Choose colors that won’t overtake the message of your logo. 

Choose thicker lines in your logo design. For some people, it is interesting to look at thin lines especially for those who love minimalism. However, it can be problematic for your logo because it will be difficult to scale down with the thin lines. Hence, it is more recommended to opt for the thicker lines instead. 

Too stylized typography is a no for logo making in 2021. of course, using unique, interesting font can attract people. Font can also reflect your creativity in delivering powerful statement. However, make sure to choose understandable typography. Avoid the ones with too much hoops and twists. Be careful when choosing fonts because some of the style can be bothersome to the eyes. It is safe to stick to simplistic typography that can speak for itself even without confusing curves or twists. The font style should not overtake the message anyway.

Be mindful when choosing between symmetry or asymmetry. Logos that are crooked, misaligned, or ill-balanced won’t do good for your brand. It will be harder to recognize. When the layout is asymmetrical, the higher the risk of the message to to be lost. The layout or design can distract the true message. Complicated logo seems not to be the best choice for this year so you can stick to the symmetrical layout instead. 

Another element to consider when making logo for your brand is the arc. Many logos of popular brand play with the arc. They either use arc over or under the text. This approach might be successful for particular brands such as Amazon because it goes well with the concept. However, it might not be the same when you apply it to your own brand. So it is best to not follow the trend and do things by the book to catch your potential customers’ attention.

Caci Dance On Flores Tour

Flores Tour is indeed very tantalizing and enchanting, magical wisdom from one place to another cannot be denied that Flores Island always invites us to explore its specialties one by one.

So many unique and aesthetic things in this East Nusa Tenggara island. It’s not only the beauty of nature, but also the locals and culture. If you’re on a Labuan Bajo Trip, there’s some ritual that brings two young men in a match with shield and whip tools. It’s a ceremonial thing to represent that the youth should mature as a man.

The Caci Dance is one of the traditional dances typical of East Nusa Tenggara which glorifies the scars of competition as a sign of respect, and it’s degree is respected by traditional elders and womens.

Caci Dance On Flores Tour
resource image: wikipedia common

Tense Show On Flores Tour

In this part of Flores tour you’ll be amazed by each other’s whipping dances and the cheers of rejoicing supporters. Judging by its function, Caci Dance is a way for Manggarai men to prove their masculinity.

It is located in West Manggarai Regency, the Riangtana Tiwa hermitage, in Liang Ndara Village. So, when you’re on Private Trip Labuan Bajo you’ll also be able to watch Caci Dance to experience the island more.  

The name of Caci is a summary of the word “Ca” which touches One, and “Ci” wish means Test. This means that to determine the level of maturity of a man in Flores Island, they must go through a dexterity test in one-on-one fights.

So they sing while dancing and fighting. With agility and lightness, the attacker kicked his whip at the opponent’s body. While the opponent is holding back the whip using a shield. Every player was at risk of having an impact mark, but even the body injured there was no grudge between the players.

The Philosophy of Caci Dance

Caci Dance is a picture of life in synergy between nature and humans. This dance is also a picture of the maturity process of the Manggarai men. Maturity means that men will become leaders, so they must be able to distinguish between good and bad things. Other than that, one must be careful in strategizing and reduce emotions, and not hold grudges.

Even though it is presented with elements of violence in it, this art has a peaceful message. Such as the spirit of sportsmanship, mutual respect, and most importantly does not leave a feeling of resentment among the fighters.

Caci dance teaches humans all about life and kindness, increases the maturity and maturity of a man, and teaches how to strategize when under pressure.

How Importance Is It To Choose A Name For Your Business?

Choosing a name for your business may sound simple. However, it is critical for your business to have a name that is powerful, unique, and easy to remember. Your business name is your identity. It is not only to make people recognize your business but also to help you connect with your customer. It is the starter to build relationship with them. As a reflection of your brand, your business name should be chosen carefully. 

Determining a name for your business

Some people may not take long to come with the name they like. However, many people also struggle to determine the name that align with their wish. Hence, choosing business name can be a true art. You can go with your feeling of what’s name that sounds right. Or, you can go technical and practical by considering various factors such as domain, niche, etc. 

Try choosing a name that easily communicates what your company does. For example, TripAdvisor communicates that people can get advice on trips. However, this can be tricky because the name you desire may have been taken already by others in the same niche as your business. Even if you can get something closer to what you want, the name may come at significant premium. 

Or, you can also go for something that sounds non-meaningful but catchy and fun to hear or say just like Google or Yahoo. Those are iconic names that are very catchy. If you want your choices more narrowed down, you may determine a name that has meaning. If you want it to sound catchy, you may have more options. However, this will also come with even larger options. Too general or too many choices may lead you to more frustration. 

If it is very hard to come up with a name for your business, do not focus on the name first. Instead, make a list of what your company will do and is capable of. Write down why your company even exist or how it will operate. When you break down everything like this then you will understand the personality behind your business. It gives you more opportunity to determine a name with clear vision. 

You can also use a help from other by brainstorming together. More heads means more ideas that can be collected. Encourage your team to come up with name that has particular meaning, how it resonances with the company, and what values it entails. You can collect all names gathered and choose the best candidates. Then, you can use ranking system to narrow down the list and come up with the best one. 

When you have already list of names you want, make sure to check domains, trademarks, and similar names especially within your industry. Choosing domain that align with your wish can be challenging but you can always find alternatives to let you have name with strong branding potential. Then, continue to check for trademarks before register your company to avoid unnecessary issues in the future. 

How to Choose Bali Villas for Rent That Is Right for You

Are you planning an extended holiday to Bali? Get lost in a tropical paradise, learn diving, take a yoga class or explore the stunning beach. While temporary moving to Bali may seem exciting in some ways, choosing Bali villas for rent can be challenging.  In Bali, you can find everything from a standard guesthouse run by Balinese families, to luxurious hotels, and private villas with an experienced chef. With a huge array of accommodation options on the island, it’s hard to know where to stay. Here’s a simple breakdown to help the perfect Bali villa for an extended holiday.

How to Choose Bali Villas for Rent That Is Right for You

What holiday are you looking for? Where do you want to go?

Think about what kind of holiday you want. Do you want to embrace a retreat-style villa far from the madding crowds of Bali or prefer to be close to the bustling nightlife? So, close your eyes and imagine your villa stay during the holiday.

Furthermore, you need to determine the location of Bali villas for rent and the areas that you are likely to visit during your stay.  If you are keen on staying to explore the delights of central Bali, then Ubud is the right choice for you. If you would like to stay in the hippest area, then Seminyak and Canggu are perfect for you. So if sleeping it off on the beach and nightlife vibe is your kind of thing, then stay around Kuta and Legian. Looking for fancy villas? Nusa Dua is all you need. Then, if you are looking for a relaxing beachside and family-friendly villa, Sanur is a great choice!

Who’s coming?

Another essential factor to consider when it comes to booking a Bali villa for rent is who will be joining you in Bali? Whether you are staying with your friends or family, you need to choose the right villa for your needs.  If you’re traveling with the family, pick a villa with stunning pools or a playground to keep your kids happy. Furthermore, if you are planning to stay with your friends pick the right villa with spacious living areas for entertaining.

Consider the amenities of  Bali villas for rent

When choosing a rental villa, it’s important to make a list of your desired amenities. Keep or record the villa that you view which includes the amenities you seek. Consider the amenities that are important to you such as the pool, spacious living room, and a fully equipped kitchen.

Look at Bali villas for rent within your budget

Make sure you are only looking at villas that fall within your budget range. Including all the additional fees like heating costs, cleaning costs, and rental agent fees. Whether you are looking to stay in Kuta or Ubud, there are always budget villa options to satisfy all your trip needs without breaking the bank.