Author Archive: Noelle Day

Enhancing Positive Customer Experience In This Digital Age

Customer experience’s role in this digital age is a king now. When you deliver a poor customer experience, it is a guarantee that your revenue will only dwindle down. Customers today do not hesitate to just post their negative reviews when they receive poor customer experience. Therefore, it is essential to pay more attention on that matter if you want to increase your revenue while building positive relationship with your customers.

The importance of delivering excellent customer experience

Another reason why customer experience is such a king in this digital age is because your competitors are just one click away. Hence, one of the best ways for your brand to stand out is by delivering excellent customer experience that will make your customers happy and stay loyal. And here are some tips to deliver better customer experience:

Use data to improve your customer experience

Using data, you can identify the gaps in the customer experience so you know exactly what to fix to improve it. It also reduces your average handle time or AHT. It results in more satisfaction being delivered to your customers because their problems are solved relatively quick. Faster response is one of the factors that can make your customers more satisfied. Hence, make sure to evaluate properly using the right data to improve your customer experience.

Know the the critical moments

There are critical moments which influence on your customer happiness. And one of the most important factors for brand loyalty is impacted by customers experience with customer service. Hence, make sure to improve every interaction with customers such as when they pay a bill, upgrade or change their service, or a phone call to ask for technical issues, etc. Those interactions are critical moments you can improve to boost your customer happiness as well as to improve brand loyalty. 

Empower your agents the ability to do more

One of the problems in delivering excellent customer experience is the inability of the agent to solve the problems of customers who call. The reason behind is mostly because hierarchy, because the agent is not given more power to do more to help customers. Hence, consider give empower your agents to go above and beyond to help customers solve their problems. For example, give them the power to issue refund, or help customer track down their missing package. The more power your agents have, the more they can do to help customers. 

Implement customer-focus environment

As mentioned before that in this digital age, customer experience is a king. Therefore, you need to make sure that your business goals are based on the interest of your customers. Gaining profit is important but if you put customer experience aside for the sake of gaining profit then it will be the downfall for your business as a whole. Build a company that has strong and solid customer focus environment where employees will not let policy get in their way of delivering exceptional customer experience. This way, your business will keep thriving with happier, loyal customers.

Scuba Diving Komodo, Exploring Dive Sites From North To South

Komodo National Park lies in the heart of the Indonesian Archipelago, noted for dragons, fast drift diving, and a plethora of marine life. This UNESCO World Heritage site includes Komodo Island, the Rinca and Padar Islands, as well as a number of smaller islands. If you’re considering Komodo island liveaboard trip, keep reading for our complete guide to scuba diving Komodo.

Scuba Diving Komodo, Exploring Dive Sites From North To South

Best time to do scuba diving Komodo

Best time to do scuba diving Komodo

You can dive in Komodo island all year. The liveaboard ‘season,’ on the other hand, runs from May to September, which is the dry season in the Nusa Tenggara region. Komodo liveaboard can be harmed by bad weather, notably heavy seas, during the rainy season. However, if you choose a resort-based alternative, you can still dive. Strong ocean currents are always present, ensuring good visibility.

Komodo diving – North

The water is usually warm and transparent in the north, with visibility averaging 82 feet (25 meters), however, it can exceed 130 feet (40 m). Water temperatures range from 81 to 82 degrees Fahrenheit (27 to 28 degrees Celsius), necessitating the use of a 3 mm complete wetsuit.

gray reef sharks - komodo diving - north

Because of the heavier currents, these places are best suited to experienced divers, though exceptions can be made during the quarter-moon phase. The currents create some fascinating dive designs and some fast drift dives, therefore strong buoyancy is essential in this area.

Strong currents attract huge stuff like white- and blacktip sharks, gray reef sharks, Napoleon wrasse, mantas, Mobula rays, and large schools of gigantic trevally, while the volcanic geology creates spectacular underwater panoramas.

These places may be inaccessible during the rainy season, between December and March, due to northwestern winds.

Scuba diving central Komodo

The diving in Komodo’s core section is the most diverse, with nearby dive sites frequently having radically different topography and marine life.

The average water temperature in this area is 27 to 28 degrees Celsius, therefore you’ll need at least a 3 mm full wetsuit. The average visibility is 50 feet (15 meters), but it can range from 7 to 30 m. Although diving is feasible all year, some dive spots are best between April and November.

Scuba diving central Komodo

Wall dives, pinnacle dives, drift dives, sheltered coral gardens, and excellent muck diving are all available. Turtles and reef sharks are almost always present, while manta rays are frequently seen at two popular scuba diving Komodo spots.

Diving – South

The water is slightly cooler in the south, averaging 23 to 24 degrees Celsius, thus a 5mm full-length suit is recommended. With upwellings ranging from 7 to 20 meters, visibility varies but averages approximately 12 m. The greatest time to dive in the south is from October to April when the water is cleaner and warmer.

You move into the colder upwelling water from the depths of the Indian Ocean from Pink Beach and further south. Ocean currents meeting with the continental shelf generate upwellings, which bring with them an unending supply of plankton and an explosion of marine life, including, of course, filter-feeding manta rays.

Soft corals, massive branching corals, and sea fans abound on the southern reefs. Nudibranchs, frogfish, pygmy seahorses, torpedo rays, and other invertebrates abound here, making it a macro-paradise.

Komodo liveaboard

Komodo liveaboard

A liveaboard is your best bet if you want to enjoy the entire diversity of scuba diving Komodo. There are nearly limitless options, ranging from inexpensive to luxury and everything in between.

Most boats provide land-based day tours to Rinca Island to observe the Komodo dragons on their off-gas day, as well as a surface interval visit to one of the area’s famous pink beaches, depending on the itinerary.

Creating Impactful Marketing Campaign For Your Brand

Marketing strategy is one of the key aspects to grow your business successfully. It is something no entrepreneur can live without. And of marketing strategies that have been used by all kind of businesses is advertising. This king o marketing campaign aims to raise brand awareness, making people more aware of your brand and curious to get to know you better. Some advertising strategies may work and some may not. You need to implement the right strategies to get the best outcomes from advertising.

How to deliver meaningful marketing campaign

To deliver meaningful marketing campaign, you need the ability to understand how it works and impacts your brand both directly and indirectly. Otherwise, you will only waste your money on nothing. However, you also need to measure the impact in order to know how meaningful it is for your brand’s growth. And here are some tips to measure your marketing campaign so you know if they are doing their magic:

Set quality goals that are clear

You don’t know if you have reached your destination if you don’t know what your destination is. Therefore, it is a must to set your destination from the beginning so you know what path to take to reach it. Then you will know when you have arrived. It also applies to marketing campaign. You need to set the right goals so you know how and what to measure. 

Your goals need to be specific, measurable, achievable, relevant and time-bound. You have to back to the SMART goals recipe to give you clear idea of performance benchmarks for your campaigns. As mentioned that marketing strategy can affect your business directly and indirectly. Hence, it is not always result in increased revenue but it may influence other essentials things such as your web traffic, conversion rates, etc. 

Collect data properly from target platforms

To measure the effectiveness of your marketing campaign, you need to use the right tool that can help you collect data properly. Today, you can variety of digital marketing tools to provide data insights and help you measure performance of your brand. By using the right tools, you can collect more concrete data to track clicks, conversion and more. 

It is also important to decide what platforms to use. They should be platforms your target audience actually uses. Make sure you also understand well how those platforms report marketing data. Hence, you know how to retrieve information and understand it fully to draw useful insights about the success or failure your marketing campaign.

Make a plan to leverage your data

Every data you have successfully gained won’t be useful if you don’t know how to manage and interpret them. You can manually check your data but is considered inefficient especially when you keep forgetting to do it regularly. Hence, you may consider machine learning algorithms to help you identify the campaign’s strengths and weakness. They also make key improvements to increase its effectiveness. Those machines can automate many works but you still have to take charge of them.

Komodo Island Trip, Explore the Earth of East Nusa Tenggara

In general, Komodo Island is part of the Komodo National Park area along with 2 other large islands, Rinca Island and Padar Island. The total area of Komodo National Park is 1,817Km2. On the island of Komodo, the endangered Komodo dragons breed well and number around 1,300 individuals. Komodo island trip takes you to see the largest species of lizard in the world with an average length of 2-3 meters, and a bodyweight of at least 90kg. In fact, Komodo island diving gives you the opportunity to find 385 beautiful coral species, 70 types of sponges, 10 types of dolphins, 6 kinds of whales, green turtles, various types of sharks, and rays

Komodo Island Trip, Explore the Earth of East Nusa Tenggara

Komodo island trip and how to reach?

How to get to Komodo island? 

Komodo dragon - How to get to Komodo island? 

Most tourists will start the journey from Bali and then head to Labuan Bajo. From Bali, you can find several airlines serving the Denpasar-Labuan Bajo route with a travel time of about half an hour. To reach Komodo island, you can join a travel group to Komodo at an affordable price. Sharing costs with other tourists will certainly save your expenses and allow you to get to know your adventure friends during a Komodo island trip.  

Explore the underwater Komodo National Park

Komodo island diving is a favorite activity for tourists, especially diving lovers. Komodo National Park offers an amazing underwater charm. The main goal of diving lovers is to meet large and beautiful underwater species such as the manta ray. There are many favorite dive spots that you must visit during your Komodo Island trip. Tatawa Kecil, Tatawa Besar, german flag, and many more.

Explore the underwater Komodo National Park

Important things you should know before doing komodo island diving

Beginner divers usually only focus on the underwater beauty and pay less attention to the characteristics of the dive site. In fact, some places have strong currents that require skill and vigilance when diving.

Choose a diving site that matches your diving certificate

To ensure the safety of Komodo island diving. divers must have a diving certificate. Diving certificates are issued at levels ranging from beginner to expert. The waters of the Komodo National Park have many diving sites, but they are generally recommended for divers with advanced or even master-level certificates. Advanced or master-certified divers are expected to have mastered escape techniques from strong undersea currents.

Pay attention to security aspects

Komodo island trips do offer a unique and memorable adventure. The safety and security aspects are of utmost importance. Make sure you prepare and check diving equipment and equipment for emergencies. You can ask the boat operator if they provide all your diving needs.

Exploring Waigeo Island, Raja Ampat Indonesia

Most people are more familiar with Raja Ampat as the best destination for diving. In fact, there are many islands in Raja Ampat that are not as famous as Raja Ampat itself. One of them is Waigeo, which is the largest of the four islands in Raja Ampat. Waigeo Island is the easiest island that can be reached by public transportation.

Diving in Waigeo Island 

Waigeo Island offers biodiversity that has invited many researchers. In 1980, Alfred Russel Wallace came and researched this island. Thomas Barbour in 1906-1907 had collected amphibians and reptiles on Waigeo Island. Waigeo Island not only offers panoramic views of coral islands, beautiful bays surrounded by towering cliffs.

Waigeo is the perfect location for divers. To be able to enjoy the beauty of the underwater scenery in the waters around this island, you have to travel 65km from Papua using 3 modes of transportation, planes, cars, and ships. You can choose a flight to Sorong city and continue your journey by taxi to the pier. Arriving at the pier, you can rent a boat to Waigeo Island. The sea trip to this island takes 2-3 hours by renting a fast boat.

Waigeo has a fairly large area of wild forest that is largely unexplored and inaccessible. You will find amazing animal species such as birds of paradise, opossums, snakes, turtles, giant lizards, and hairy storks. Raja Ampat’s marine life is unbeatable. You can dive and swim among a group of colorful fish along the coral reefs. At a depth of about 30 meters, you can find white reef sharks and black reef sharks.

Kofiau Island

Besides Waigeo, there are other islands that you can visit for snorkeling and diving. Kofiau Island, the smallest and least visited island. This island offers the charm of the most beautiful coral diversity. The island is made up of limestone boulders, coral reefs, and several volcanic hills covered in dense rainforests. On this island, you can sunbathe on the beach, snorkel, and dive.

Misool Island

Misool Island is a remote tropical retreat located off the western coast of the island of Papua. Raja Ampat marine park holds 75% of the world’s famous coral and ornamental fish species.

Exploring Waigeo Island does take a little longer, considering the distance from the location and it takes hours to reach the island. The right way to enjoy a vacation and explore the island of Waigeo is by sailing or live on board. Stay on the boat for days or even weeks to reach many tourist destinations in Raja Ampat.

Liveaboard To Waigeo Island

The liveaboard provider provides all the facilities during your trip. Luxurious facilities ranging from private cabins, WIFI, sundecks, diving equipment, and several other water activities such as wakeboards. A liveaboard budget does look more expensive, but worth what you will enjoy. Your trip to Waigeo island on a cruise offers a unique and memorable experience by exploring the many islands and enjoying the spectacular underwater scenery.

The Importance Of Attitude In Running Business

The Importance Of Attitude In Running Business

As we were kids, we would always grumble when older people told us they didn’t like our attitude. We would see it as them being annoying. We would also told them back to quit complaining. Good or bad attitude is often seen as important element to apply in general life especially when it comes to relationship. However, attitude is just as important in running business. Good or bad attitude can affect business in many ways. 

Why attitude is impactful in business

It is important to have good attitude no matter where you go and regardless of who you are facing at the present. Your attitude should be in the right place. And in business, it is just as crucial. Here are the reasons why attitude is such an important aspect that can affect your bottom line:

Skills can be learned but attitude can not 

Most companies choose employees who meet the required skills and it is not wrong. However, relying solely on that aspect won’t guarantee benefits for your business int he long run. If the candidate misses one skill or two, you can teach them and they can learn to master the skill. However, attitude cannot truly be taught. So if you find a candidate with good attitude even with missing one or two skills, then they are still better choice. 

People with positive attitude are willing to learn

The reason why you should hire people with positive attitude is that they are always willing to learn. They like trying new things and are not afraid to make mistakes as long as they can learn from them. In business world, nothing is truly certain. Unexpected things may happen anytime and people with good attitude won’t avoid the situation. Meanwhile, people with negative attitude are more likely to avoid any uncomfortable situation. Hence, they rarely grow better than they first started.

People with good attitude is a major benefit for your business

It is because they are always motivated to learn even if it takes time for them to fully master a new skill. Once they master it, they will become a major benefit for your company. Their contribution will be one of the most valuable assets your business can rely on in the long run. 

Attitude is something infectious 

Whether it is positive or negative, attitude is infectious. So when you hire a person with negative attitude, she/he may infect the others. What about people who have positive attitude? It is also infectious but negativity is easier to spread. Hence, always keep people with positive attitude to infect each other positively. 

Positive attitude is more agile in every situation

In running business, challenges is not an ‘if’ but a ‘when’. everyone should always be ready with any challenges and hurdles that come in the way. People with positive attitude will always look for meaningful solution in a form of long-term answer. People with positive attitude see problems and obstacles as opportunity to grow more. 

5 Marketing-Saviour Strategy for Private Villa Bali during Pandemic

The infamous Covid-19 pandemic that cause massive global lockdown has severely impact travel industry, including short-term vacation rentals. Now that almost two years have passed, the pandemic is showing little signs of stopping. By 2021 travel restriction has not been lifted and now villa owners need more efforts to market their rentals than usual. This can be challenging as owners of private villa in Bali, where most of the customers are foreign travelers. But don’t lose hope, because it’s possible to you may be able to retain or even increase your bookings. A clever and on-point marketing strategies can make difference and here’s how to do it right.

Discounted Stay Offer at Your Private Villa Bali

Discounts and special offers are excellent strategies to persuade and incentivize travelers to book with you. Consider providing discounts based on the arrival date and duration of stay. This can be used to target both early and late-bookers, as well as anyone looking for a place to stay. In the title and description of your item, mention your discounted prices.

If customers want to cancel their reservations, you can try to persuade them otherwise by offering them the option of rebooking at a later period or moving the reservation to the same dates in 2021. To bolster their decision, give discounts or special offers for specified days.

Focus on Domestic Travelers

There has been a decrease in travel as a result of the COVID-19 virus outbreak. Fewer foreign visitors are eager to travel abroad, and some countries have closed their borders, such as the United States. That is why you should concentrate your efforts on domestic travelers.

Localise Your Target Market

Focus on Domestic Travelers

Aiming for domestic travelers are essentials when international travels were restricted. However, not everyone can fly out to Bali in this trying time and those who do still need to go through complicated regulations to be eligible traveler. Not to mention if the government decides to change the travel regulation all of sudden. That’s why it’s good to put extra attention to the immediate locals and focus more on “staycation” market. People still want to get away from it all, even in these difficult times. Especially those who still have steady income yet get more burden from the pandemic.

While many people have postponed or cancelled their trip plans for the near future, others are exploring for alternatives in their local area. And having a private villa Bali ready for their short getaway just 30 minutes’ drive from home will sounds convenient. So this is a good moment to concentrate on your drivable marketing by providing them a “holiday” just down the road.

Repurposing Offers

Schools are closing, and businesses are either shutting down or allowing employees to work from home, offering an opportunity to spend time with family in a fresh setting. Now is the time to think about other options. While maintaining social distance is critical, you should consider giving your guests with what they require in order to keep your business afloat. When the situation calms down, providing a private, risk-free area where they may spend their holiday throughout the quarantine period will put you ahead of the game.

Transform your vacation rental into a “ideal “work from home” refuge for secluded vacationers. Create a nice working atmosphere by adjusting the area, providing a comfy office chair, and set up a working station. Make sure that you have a stable WiFi connection and highlight that as one of your strongest amenities.

Market Your Private Villa Bali to Remote Professionals

Market Your Private Villa Bali to Remote Professionals

Many organizations permitted their staff to work from home during the Coronavirus Pandemic. Nearly half of the population now works from home. A recent trend is for guests to rent vacation houses as a place to work from home. Instead of being cooped up in a cramped city flat, they receive a change of scenery and, in many cases, greater space to spread out. Large outside spaces allow children and pets to run about freely while parents work in a quiet environment. This is fantastic news for those owners of private villa in Bali. Villa provides the ideal setting for remote professionals to work with the right setup. For instance, they could set a private workplace with no families to distract them, and a wide backyard to roam around freely without a mask. These remote workers are also much more likely to book vacation rental homes for a month or more at a time. They find that not only are they getting more work done, but they can relax and reset at these quiet locations.

Don’t Stop to Advertise Your Private Villa Bali

Just because people are no longer traveling and flying across countries, that doesn’t mean that you should stop advertising. Keeping your message in front of new and returning guests is critical during this period, but so is ensuring that it is responsive to the current circumstances. Guests will use their free time to research and book travel choices for when it is safe to travel again.

With more time spent on gadgets and on social media, alternatives such as email collection forms on social media and clicks to booking pages are becoming increasingly important for connecting with new guests and initiating conversation.

Related business insights:

Ubud Villas, A Perfect Place For Coworking Space

The Benefits of Owning Multiple Luxury Bali Villas

Navigate Through Email and Social Media Marketing

Consider sending emails to previous guests to encourage them to make reservations. You should also consider social media advertising in addition to email marketing. Create coupon codes for your website and distribute them, along with other promotions and discounts, on social media to increase your company’s visibility and, as a result, reservations.

Creating Attention-Grabbing Content To Boost Your Business

What age you should start the real estate investing?

Today, many business (if not all) use social media advertising through Facebook, Twitter, Instagram, etc to grab the attention of the customers. Social media platforms have become a  norm in business marketing today. Social media is such a powerful platform to use for promoting business. However, engaging an audience is not that easy especially with how tough the competition is. 

About viral contents

Business will have huge benefits from viral contents such as videos or any other kind of posts on social media. However, creating viral content is not so easy either. It should grab the attention of customer for it to go viral. People say that viral content also depend on luck. However, running business should not depend only on luck. Every decision should be made based on calculation and evaluation to ensure positive outcomes. So here are some tips from experts to make content that can grab the attention of the audience:

Stick to originality and authenticity

Always stay true to your brand is how you can be authentic and original with your contents. Make sure to deliver genuine intention through your contents because believe it or not, internet users can almost always sniff if the intention is genuine or not. Going viral should not be your main priority. Make sure to always speak to who you are and not what’s trending. 

Evoke curiosity trough what’s trending

Speaking of trending, you don’t have to go dancing like crazy to go viral or grab the attention of the audience. You can instead use what’s trending to evoke curiosity. For example, you can make a content that let people see the behind-the-scene of your how your business is operating. Make a fun content so people who watch can enjoy it while learning something more about you and your business. Also, stick to short and concise video to keep the fun and grab the audience’s attention.

Don’t be too stiff

It is true that you are business owner and you want to look professional. However, it doesn’t mean you have to be so stiff all the time especially with the content you try to deliver. Use humor to make your content more interesting in some ways. Besides, humorous content is easier to digest. You don’t have to try so hard to look funny. Just being your fun self and add some sense of humor at times. You can be fun, useful, and inspiring at the same time. 

Consider hiring a social media marketing expert

If you are not familiar with how social media marketing works, hire a professional who can help. They can help create contents that are both fun and informational. This is also a great way to organize your online marketing because it has its focus with the right people to work on it. You can also consider finding an influencer. However, choose the one who are more relatable with your target customers. Get the influencers unbiased endorsement to create more engagement.

Phinisi Boat, Romance, and Flores Island

Phinisi Boat, Romance, and Flores Island.

Tasting tourist attractions in various parts of the world is an activity that many people want, whatever the purpose, but it always makes us find new perspectives in life. However, the natural sensation in a tropical land that always attracts attention because of its exotism, there are many ways we can enjoy it. Such as enjoying sailing by Phinisi boat on the islands of Flores.

Nature tourism in eastern Indonesia never disappoints, various tourists come to explore and return home satisfied. Many are involved and stay, hoping to become residents. But that’s all the basic behaviour of natural romanticism between humans and nature. 

However, romance in tourism on Komodo Island is also often a destination for young, old, or any couple. Liveaboard Indonesia always makes travel for couples warmer and more loving. 

Romantic Journey by Phinisi Boat:

Have you ever surprised your partner with a travel ticket? Or maybe honeymoon plans with the Phinisi Boat? Indeed, it is destined that Eastern Indonesia is an area that is very suitable for couples who are looking for a romantic place. You have to prepare all your vacation needs from now on before your partner finds out about this surprise!

To be sure, these are exotic romantic places and are perfect for you to choose as a honeymoon destination or just a vacation with your lover. 

Hill of Love

Romance and Flores Island. Romance, and Flores Island.


Precisely in Labuan Bajo, West Manggarai. Hill of Love offers a panoramic view of the beautiful sea of islands and oceans. This hill is even more interesting when at night, the landscape that you see will be very blaring.

You only need ten minutes if you walk from downtown Labuan Bajo, it’s not difficult to reach. Trekking to the top is also not difficult, only about ten to fifteen minutes you and your partner can get up there and hold hands.

Pink Beach

Romance and Pink Beach

Apart from Komodo Island, this beach is also a leading tourist attraction in Labuan Bajo. Because the color of the pink beach and the clear blue sea make it beautiful on the coast there even more adorable to look at.

You can lay down and drink coconut water straight from the fresh fruit, while seeing your partner smiling happily. But you can also dive and snorkel here!


Kenawa Island

Phinisi Boat and Kenawa Island

The location is quite remote, but you can feel the extraordinary serenity on this island. You can feel that only you and your partner are in this world if you are on the island of Kenawa. This island has a quite long pier, but from the pier, you can also do diving or snorkeling, directly from your Phinisi Boat.

As soon as you can immediately smell the serenity,you don’t need to worry about going home quickly, there is a very unique inn. A hut lined up on the coast is a place for you to spend the night with your partner, from which you can also watch the sunset.

Manta Point

Manta and Phinisi Boat

Manta Ray is not dangerous, but you and your partner should keep a safe distance. So that you don’t hurt yourself and can chat more intimately with the Manta.

Herds of Manta surround you, as well as other rare animals and various types of marine life you can find. This place is perfect for couples who like diving and snorkeling, you will get the best underwater panorama while diving here. You will not go wrong if you choose this place to be a tourist destination with your partner.

Liveaboard Indonesia will take you around the Komodo island group of which there are so many choices. You and your partner will hold hands and hug each other at the edge of the Phinisi boat.

See More:

Making Insightful and Purposeful Choices For Your Business This Year

2020 was a year full of major shifts and uncertainty. The impact of the global pandemic are still there haunting everyone including business owners. It is also predicted that even with how vaccines are being distributed, the shifts will remain in 2021 and years ahead. 2020 was when you did quick pivots. However, this time, your business pivot should be based on insight and purpose not only gut instinct. 

Making Insightful and Purposeful Choices For Your Business This Year

Navigate through difficult situation with insightful and purposeful choices

In the past year, you probably made quick decision based on the circumstances. Many of them were made in such a hurry just based on survival instinct. However, you need to determine things based on insight and purpose in 2021. it is time you make decision that will help you to navigate your business better and move forward. Here are what you can do:

A dynamic decisions

A dynamic decisions

Make decision that can help you move forward not stay stagnant. Sometimes, you need to be more flexible to do so because some people are being too romantic about their ideology that they refuse to change their model business even if it’s for the better. Remember that when you are being dynamic, you have more flexibility to move as you wish. You are presented with more choices and alternatives. It helps you make the best decisions in real-time so you know what you need to become in the moment and in the future.

Your people are your priority 

When you put your people in one of your top list priorities, you will be careful when making decision. You will not carelessly make decision that can put them in bad place. Drastic measures such as laying off your employees during crisis can bring negative impact to them. When they are your priority, you will think of more possible plan such as enacting short-term furlough and promise to bring them back to full-time status soon as the situation gets better. Act of solidarity will impact wonderfully. Your employees will take their part and you can fulfill your promise with ease. 

Company culture first

Stick to your company culture since it is your foundation. During crisis, company culture will help guide you to make the best decision. Company culture is important driving force for business. Even though it is something hard to maintain especially during crisis, it is also the thing that can keep everyone stay strong together. 

Pivoting on WFH situation

It has been a year that work from home policy being applied. Many shifts and challenges happened but those who can pivot well are those who can survive and thrive. Work from home sounds easy but there are so many spoken and spoken struggles everyone have experienced. Again, the way you pivot is important to make any transition runs smoothly. Even if there are bumps, at least everyone can stay safe without so much bruise. 

It is why making insightful and purposeful choices are crucial when running business especially during crisis. In 2021, your business pivot will determine how you will do it in months and years to come.