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Start Listing the Benefit of Your Bali Villas Seminyak in Google My Business!

Start Listing the Benefit of Your Bali Villas Seminyak in Google My Business!

With every year passed, Google has been an integral part of our life. It’s no longer a search engine and mailing tool—it now covers our needs for navigations, photo storages, digital image tracking, and even recommendation. Property owners, in the other hand, can be majorly benefited from services like Google My Business. GMB is a free, multi-featured business listing that allows local companies to manage their visibility on Google Search and Google Maps. Google My Business is similar to listings on online business directories like Yelp, except it appears immediately in Google and Google Maps search results, eliminating the need to visit a third-party site. So, if you have property business like villas in Seminyak Bali, listing your vacation rental in Google My Business could help you win in the saturated market. 

Google My Business Make Your Bali Villas Seminyak Visible to Potential Guests

Some property managers claim that Google My Business (GMB) generates more than 10% of their reservations.When performing a local search, GMB listings might appear in a variety of areas. Property managers may use GMB to rank their short-term rentals ahead of listing sites without needing to learn SEO. Being featured in these results increases the number of impressions for owners of villas in Seminyak and other areas of Bali. This, in turn, help them to rank higher in organic search results. 

Most importantly, GMB enables property managers to be listed before popular vacation rental listing sites like Airbnb, HomeAway, VRBO, and others in organic search results. This improves traffic to your website, increases direct bookings, and reduces listing site costs.

Google My Business Make Your Bali Villas Seminyak Visible to Potential Guests

More Villa and Property Stories: 

5 Marketing-Saviour Strategy for Private Villa Bali during Pandemic

How to Create Google My Business for Your Villa Seminyak

It only need less than an hour to create a Google My Business profile for your Seminyak vacation rental. Here are the steps and tips on optimising your vacation rental GMB for maximised result. 

Starting Out 

Head to google.com/business, and click the “start now” button. You will be directed to a profile creation page.  

Profile Creation 

Write down your business name. Usually this is the name of your villa. You can add a bit of flowery words to help you distinguish the vacation rental. Examples of these are; “Romantic Honeymoon Bali Villa, Luxury Suite, Seminyak Private Villa Bali”, and the likes. 

Filling Up the Details of Your Seminyak Villas

Enter the address of your villa as accurate as possible. Follow up with your local phone number that actually works. Don’t forget to include the business hours!

Add the Link

Have your own website? Don’t forget to add the link in your GMB listing. Having a website link in your GMB also makes your property look more legit and trusted. 

Add Selling Description to the Listing

You have 750 characters to convey a complete description of your GMB listing that includes the most important information for your guests. This is where you may utilize those important keywords that you want to get discovered for. If you have properties in other cities, include them in this area. Think about this description as meta description of a webpage that will hook reader’s attention to click your page. 

More Villa and Property Stories:

The Benefits of Owning Multiple Luxury Bali Villas

Add the Best Photos of Your Seminyak Villas Bali 

Add the Best Photos of Your Seminyak Villas Bali

Photos speaks more than words, and sometimes potential guests jump into photo categories for a quick glance of the property. No one can deny the importance of pictures in the vacation rental business, especially when promoting online. These are the first thing that potential visitors see. Choose one image of your home that highlights the unique selling point of your Seminyak villas Bali. Your profile image is the first thing that searchers see when they come across your property. So, consider what makes it unique in the market and choose one image that best reflects that attribute. Add an additional ten photographs of your property. Remember that photos are like two sides of the same coin. While bright, standard, eye-catching images of your home attract more visitors, low-quality, unprofessional photos send them away in one second. 

Creating Impactful Marketing Campaign For Your Brand

Marketing strategy is one of the key aspects to grow your business successfully. It is something no entrepreneur can live without. And of marketing strategies that have been used by all kind of businesses is advertising. This king o marketing campaign aims to raise brand awareness, making people more aware of your brand and curious to get to know you better. Some advertising strategies may work and some may not. You need to implement the right strategies to get the best outcomes from advertising.

How to deliver meaningful marketing campaign

To deliver meaningful marketing campaign, you need the ability to understand how it works and impacts your brand both directly and indirectly. Otherwise, you will only waste your money on nothing. However, you also need to measure the impact in order to know how meaningful it is for your brand’s growth. And here are some tips to measure your marketing campaign so you know if they are doing their magic:

Set quality goals that are clear

You don’t know if you have reached your destination if you don’t know what your destination is. Therefore, it is a must to set your destination from the beginning so you know what path to take to reach it. Then you will know when you have arrived. It also applies to marketing campaign. You need to set the right goals so you know how and what to measure. 

Your goals need to be specific, measurable, achievable, relevant and time-bound. You have to back to the SMART goals recipe to give you clear idea of performance benchmarks for your campaigns. As mentioned that marketing strategy can affect your business directly and indirectly. Hence, it is not always result in increased revenue but it may influence other essentials things such as your web traffic, conversion rates, etc. 

Collect data properly from target platforms

To measure the effectiveness of your marketing campaign, you need to use the right tool that can help you collect data properly. Today, you can variety of digital marketing tools to provide data insights and help you measure performance of your brand. By using the right tools, you can collect more concrete data to track clicks, conversion and more. 

It is also important to decide what platforms to use. They should be platforms your target audience actually uses. Make sure you also understand well how those platforms report marketing data. Hence, you know how to retrieve information and understand it fully to draw useful insights about the success or failure your marketing campaign.

Make a plan to leverage your data

Every data you have successfully gained won’t be useful if you don’t know how to manage and interpret them. You can manually check your data but is considered inefficient especially when you keep forgetting to do it regularly. Hence, you may consider machine learning algorithms to help you identify the campaign’s strengths and weakness. They also make key improvements to increase its effectiveness. Those machines can automate many works but you still have to take charge of them.

Komodo Island Trip, Explore the Earth of East Nusa Tenggara

In general, Komodo Island is part of the Komodo National Park area along with 2 other large islands, Rinca Island and Padar Island. The total area of Komodo National Park is 1,817Km2. On the island of Komodo, the endangered Komodo dragons breed well and number around 1,300 individuals. Komodo island trip takes you to see the largest species of lizard in the world with an average length of 2-3 meters, and a bodyweight of at least 90kg. In fact, Komodo island diving gives you the opportunity to find 385 beautiful coral species, 70 types of sponges, 10 types of dolphins, 6 kinds of whales, green turtles, various types of sharks, and rays

Komodo Island Trip, Explore the Earth of East Nusa Tenggara

Komodo island trip and how to reach?

How to get to Komodo island? 

Komodo dragon - How to get to Komodo island? 

Most tourists will start the journey from Bali and then head to Labuan Bajo. From Bali, you can find several airlines serving the Denpasar-Labuan Bajo route with a travel time of about half an hour. To reach Komodo island, you can join a travel group to Komodo at an affordable price. Sharing costs with other tourists will certainly save your expenses and allow you to get to know your adventure friends during a Komodo island trip.  

Explore the underwater Komodo National Park

Komodo island diving is a favorite activity for tourists, especially diving lovers. Komodo National Park offers an amazing underwater charm. The main goal of diving lovers is to meet large and beautiful underwater species such as the manta ray. There are many favorite dive spots that you must visit during your Komodo Island trip. Tatawa Kecil, Tatawa Besar, german flag, and many more.

Explore the underwater Komodo National Park

Important things you should know before doing komodo island diving

Beginner divers usually only focus on the underwater beauty and pay less attention to the characteristics of the dive site. In fact, some places have strong currents that require skill and vigilance when diving.

Choose a diving site that matches your diving certificate

To ensure the safety of Komodo island diving. divers must have a diving certificate. Diving certificates are issued at levels ranging from beginner to expert. The waters of the Komodo National Park have many diving sites, but they are generally recommended for divers with advanced or even master-level certificates. Advanced or master-certified divers are expected to have mastered escape techniques from strong undersea currents.

Pay attention to security aspects

Komodo island trips do offer a unique and memorable adventure. The safety and security aspects are of utmost importance. Make sure you prepare and check diving equipment and equipment for emergencies. You can ask the boat operator if they provide all your diving needs.

Implementing Flexibility On Your Small Business

Implementing Flexibility On Your Small Business

Small businesses are greatly impacted by the pandemic that hit hard in 2020. even until today, there are still many business that are unable to get back on their feet. One of the reasons for small business not being able to go back to the way they were quickly because of smaller pools of resources to fall back on. Hence, the key to keep going is flexibility. However, it is not easy to implement flexibility on small business either because you have to know how to do it to your advantage.

How small business keep evolving through hard times using flexibility

Along with so many fallen small business since last year, there have been innovations in response to the challenging circumstances the pandemic brought. The best thing you can do to your small business is to see big changes as as opportunities to evolve. And here are ways you can do to implement flexibility on your small business:

Always be prepared to pivot for the unexpected moment

Regardless of the pandemic, every small business should be more prepared to pivot so they can be more ready facing any challenges that may come unexpectedly. As mentioned that small businesses have smaller pools of resources to fall back on. Always have a planned ready for when the unexpected hits. Imagine many different scenarios that probably happen to your small business. Hence, you won’t be thrown off guard when the curveballs come. It is how you implement flexibility on your small business. You plan your main strategies tor each your goals from the start but also prepare for the alternatives. 

Implement flexible thinking

It will be harder to implement flexibility and pivot if you don’t have flexible thinking. To train your mind to adopt flexible thinking,  it requires openness and exposures to new ideas. Hence, it will be helpful if you stay informed about what is happening inside and outside of your industry. You can get it from any sources such as online articles, news, and trends that are easy to access on daily basis. However, do not forget to balance it by going off-site from time to time to get different headspace. You can talk and open discussion with others such as leaders, entrepreneurs, consultants, or fellow entrepreneurs. You will get diverse perspective to help you open your mind. Hence, you can find the true potential to grow your small business even bigger. 

Find out what makes your small business standout

Take advantage of something that makes your small business standout from the competition. You need to identify your strength to amplify them. You can also discuss and brainstorm with your team to dig more information and data of your business’s strength. Then, it is a must to focus on making impactful offerings after identifying your strength. This way, you know what to offer to bring joy to your community and drive more customers to make purchase from you. Also, make stronger connection and manage growth by turning to digital tools since the world keeps changing. 

How to Successfully Start Bali Luxury Real Estate Business

How to Successfully Start Bali Luxury Real Estate Business

Being one of the most popular destination in the world, Bali offers a promising numerous business opportunity. One of the most lucrative is Bali luxury real estate, as a result of the booming tourism industry on the island. A well-managed luxury vacation rental may be a surprisingly profitable investment, yielding six-figure dividends and million-dollar capital gains.

In reality, because of the considerable tax benefits available to them, a luxury vacation house operated solely for investment purposes and generating rental revenue might have a very low tax obligation (i.e. like depreciation deductions). A luxury vacation property, when properly maintained, can outperform any other sort of investment in its class. However, gaining profit from Bali luxury real estate is not easy. In fact, you need to prepare a very through business plan before diving into real estate industry.

Building A Business Plan for Bali Luxury Real Estate

Identify Your Bali Luxury Real Estate Business

It’s critical to lists as much as information about your business, such as what your business is, what your products/services are, who your consumers are, and what your goals are, when you construct your business plan for a villa using the free business plan template. A thorough explanation of the products/services offered by the villa business, as well as the prices you intend to charge to generate revenue, is critical to ensure a well-developed business plan.

Building A Business Plan for Bali Luxury Real Estate

Establish Your Expected Revenue or Income

Knowing your expected revenue is very important in every business plan. Even more when you are playing with big investment such as real estate and vacation rental business. In your business plan, list out all of your products and services that you are planning to include in your vacation rental, calculate the operational cost, and establish the profit you want to gain. You will find the appropriate financial figures which will be your expected revenue.

Decide on Your Market

You will need a strong understanding of the market, industry, and competition of luxury real estate market in Bali. A comprehensive knowledge about these can assist you in taking your company to the next level. In your business plan, give details about your business’s location, give facts about your clients, show off your rivals, and explain how you’re better than them.

More Business & Real Estate Insights:

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Plan the Future of Your Luxury Real Estate in Bali

It’s critical to get your Villa business off the ground, and it’s also critical to explain how you aim to achieve success with your business in order to create a sound business strategy. This entails presenting your marketing strategy, sales strategy, and a growth strategy for the next few years. Break this down step by step to explain how you plan to ensure that your Villa business grows year after year. Keep in mind that business plans are frequently centered on key individuals. Make sure to talk about yourself, your role, and any other important players in the company.

The Financial Plan

It’s critical to get your luxury real estate business in Bali off the ground. In the meanwhile, it’s also critical to explain how you aim to achieve success with your business in order to create a sound business strategy. This entails presenting your marketing strategy, sales strategy, and a growth strategy for the next few years.

Keep in mind that business plans are frequently centered on key individuals. Make sure to talk about yourself, your role, and any other important players in the company.

The Importance Of Your Company’s Online Visibility To Success

The Importance Of Your Company’s Online Visibility To Success

To run your business successfully, you need to pick the right strategy to make your brand standout from the competition. It is not only a brand that shows who you are at one point in time but also who you aspire to be. Your brand is what can connect you with your customers. However, keep in mind that branding is not only about choosing the best logo, making pretty website, or make flashy campaign. Those factors are important to help you build your brand but the most important thing is about telling the truth about your company and remaining true to that. 

The roles of your company’s online visibility to success

When it comes to branding, the most important factors to implement is honesty. It is the thing that your customers will love about your brand the most. With honesty comes trust that will be the reason they are loyal to you. It is important that your brand is not the representation of problem solver but also of authenticity and transparency. In this case, your company’s online visibility plays huge roles in deciding your success. 

Being online is essential because it is where customers spend most of their times on daily. Hence, it is the best place for you to build your brand’s online presence. Hence, be strategic about it so that your customers will be attracted to get to know your brand better. You can do it by considering these three important things:

Website

Before any social media, website was the only online platform many brands use to build their visibility. It is where many companies put their best at their marketing strategy. Today, there are many social media platforms where you can reach out to larger audience. However, keep in mind that website is still your main workhouse. Customers who want more information will visit your company’s website. Hence, it is strongly recommended that you improve your website through its contents and functionality. Make sure it is easy to access and have various aspects your customers might need. 

Review

Reviews from customers are valuable data you need to improve your business. In the past, business relied on word-to-mouth marketing strategy. Today, reviews are the same thing because customers usually read the reviews before deciding on their purchase. Hence, encourage your customers to review your brand. It is normal to find few poor reviews. However, do not ignore those but reach out to those customers so you can gather more information about what you can improve and how to help them solve the problem. 

Public relation

In business industry, PR is considered the best advertising money can’t buy. To keep up with today’s trend on digitalization, it is strongly recommended that you consider digital public relation to increase your brand’s online visibility. Digital PR can help in distinguishing your brand and provoking a sense of authenticity that can build customers’ trust. Implement your digital PR strategy with a goal of gaining their trust by increasing more positive online visibility across industry, mainstream, and nice platforms. 

Exploring Waigeo Island, Raja Ampat Indonesia

Most people are more familiar with Raja Ampat as the best destination for diving. In fact, there are many islands in Raja Ampat that are not as famous as Raja Ampat itself. One of them is Waigeo, which is the largest of the four islands in Raja Ampat. Waigeo Island is the easiest island that can be reached by public transportation.

Diving in Waigeo Island 

Waigeo Island offers biodiversity that has invited many researchers. In 1980, Alfred Russel Wallace came and researched this island. Thomas Barbour in 1906-1907 had collected amphibians and reptiles on Waigeo Island. Waigeo Island not only offers panoramic views of coral islands, beautiful bays surrounded by towering cliffs.

Waigeo is the perfect location for divers. To be able to enjoy the beauty of the underwater scenery in the waters around this island, you have to travel 65km from Papua using 3 modes of transportation, planes, cars, and ships. You can choose a flight to Sorong city and continue your journey by taxi to the pier. Arriving at the pier, you can rent a boat to Waigeo Island. The sea trip to this island takes 2-3 hours by renting a fast boat.

Waigeo has a fairly large area of wild forest that is largely unexplored and inaccessible. You will find amazing animal species such as birds of paradise, opossums, snakes, turtles, giant lizards, and hairy storks. Raja Ampat’s marine life is unbeatable. You can dive and swim among a group of colorful fish along the coral reefs. At a depth of about 30 meters, you can find white reef sharks and black reef sharks.

Kofiau Island

Besides Waigeo, there are other islands that you can visit for snorkeling and diving. Kofiau Island, the smallest and least visited island. This island offers the charm of the most beautiful coral diversity. The island is made up of limestone boulders, coral reefs, and several volcanic hills covered in dense rainforests. On this island, you can sunbathe on the beach, snorkel, and dive.

Misool Island

Misool Island is a remote tropical retreat located off the western coast of the island of Papua. Raja Ampat marine park holds 75% of the world’s famous coral and ornamental fish species.

Exploring Waigeo Island does take a little longer, considering the distance from the location and it takes hours to reach the island. The right way to enjoy a vacation and explore the island of Waigeo is by sailing or live on board. Stay on the boat for days or even weeks to reach many tourist destinations in Raja Ampat.

Liveaboard To Waigeo Island

The liveaboard provider provides all the facilities during your trip. Luxurious facilities ranging from private cabins, WIFI, sundecks, diving equipment, and several other water activities such as wakeboards. A liveaboard budget does look more expensive, but worth what you will enjoy. Your trip to Waigeo island on a cruise offers a unique and memorable experience by exploring the many islands and enjoying the spectacular underwater scenery.

The Importance Of Attitude In Running Business

The Importance Of Attitude In Running Business

As we were kids, we would always grumble when older people told us they didn’t like our attitude. We would see it as them being annoying. We would also told them back to quit complaining. Good or bad attitude is often seen as important element to apply in general life especially when it comes to relationship. However, attitude is just as important in running business. Good or bad attitude can affect business in many ways. 

Why attitude is impactful in business

It is important to have good attitude no matter where you go and regardless of who you are facing at the present. Your attitude should be in the right place. And in business, it is just as crucial. Here are the reasons why attitude is such an important aspect that can affect your bottom line:

Skills can be learned but attitude can not 

Most companies choose employees who meet the required skills and it is not wrong. However, relying solely on that aspect won’t guarantee benefits for your business int he long run. If the candidate misses one skill or two, you can teach them and they can learn to master the skill. However, attitude cannot truly be taught. So if you find a candidate with good attitude even with missing one or two skills, then they are still better choice. 

People with positive attitude are willing to learn

The reason why you should hire people with positive attitude is that they are always willing to learn. They like trying new things and are not afraid to make mistakes as long as they can learn from them. In business world, nothing is truly certain. Unexpected things may happen anytime and people with good attitude won’t avoid the situation. Meanwhile, people with negative attitude are more likely to avoid any uncomfortable situation. Hence, they rarely grow better than they first started.

People with good attitude is a major benefit for your business

It is because they are always motivated to learn even if it takes time for them to fully master a new skill. Once they master it, they will become a major benefit for your company. Their contribution will be one of the most valuable assets your business can rely on in the long run. 

Attitude is something infectious 

Whether it is positive or negative, attitude is infectious. So when you hire a person with negative attitude, she/he may infect the others. What about people who have positive attitude? It is also infectious but negativity is easier to spread. Hence, always keep people with positive attitude to infect each other positively. 

Positive attitude is more agile in every situation

In running business, challenges is not an ‘if’ but a ‘when’. everyone should always be ready with any challenges and hurdles that come in the way. People with positive attitude will always look for meaningful solution in a form of long-term answer. People with positive attitude see problems and obstacles as opportunity to grow more. 

5 Marketing-Saviour Strategy for Private Villa Bali during Pandemic

The infamous Covid-19 pandemic that cause massive global lockdown has severely impact travel industry, including short-term vacation rentals. Now that almost two years have passed, the pandemic is showing little signs of stopping. By 2021 travel restriction has not been lifted and now villa owners need more efforts to market their rentals than usual. This can be challenging as owners of private villa in Bali, where most of the customers are foreign travelers. But don’t lose hope, because it’s possible to you may be able to retain or even increase your bookings. A clever and on-point marketing strategies can make difference and here’s how to do it right.

Discounted Stay Offer at Your Private Villa Bali

Discounts and special offers are excellent strategies to persuade and incentivize travelers to book with you. Consider providing discounts based on the arrival date and duration of stay. This can be used to target both early and late-bookers, as well as anyone looking for a place to stay. In the title and description of your item, mention your discounted prices.

If customers want to cancel their reservations, you can try to persuade them otherwise by offering them the option of rebooking at a later period or moving the reservation to the same dates in 2021. To bolster their decision, give discounts or special offers for specified days.

Focus on Domestic Travelers

There has been a decrease in travel as a result of the COVID-19 virus outbreak. Fewer foreign visitors are eager to travel abroad, and some countries have closed their borders, such as the United States. That is why you should concentrate your efforts on domestic travelers.

Localise Your Target Market

Focus on Domestic Travelers

Aiming for domestic travelers are essentials when international travels were restricted. However, not everyone can fly out to Bali in this trying time and those who do still need to go through complicated regulations to be eligible traveler. Not to mention if the government decides to change the travel regulation all of sudden. That’s why it’s good to put extra attention to the immediate locals and focus more on “staycation” market. People still want to get away from it all, even in these difficult times. Especially those who still have steady income yet get more burden from the pandemic.

While many people have postponed or cancelled their trip plans for the near future, others are exploring for alternatives in their local area. And having a private villa Bali ready for their short getaway just 30 minutes’ drive from home will sounds convenient. So this is a good moment to concentrate on your drivable marketing by providing them a “holiday” just down the road.

Repurposing Offers

Schools are closing, and businesses are either shutting down or allowing employees to work from home, offering an opportunity to spend time with family in a fresh setting. Now is the time to think about other options. While maintaining social distance is critical, you should consider giving your guests with what they require in order to keep your business afloat. When the situation calms down, providing a private, risk-free area where they may spend their holiday throughout the quarantine period will put you ahead of the game.

Transform your vacation rental into a “ideal “work from home” refuge for secluded vacationers. Create a nice working atmosphere by adjusting the area, providing a comfy office chair, and set up a working station. Make sure that you have a stable WiFi connection and highlight that as one of your strongest amenities.

Market Your Private Villa Bali to Remote Professionals

Market Your Private Villa Bali to Remote Professionals

Many organizations permitted their staff to work from home during the Coronavirus Pandemic. Nearly half of the population now works from home. A recent trend is for guests to rent vacation houses as a place to work from home. Instead of being cooped up in a cramped city flat, they receive a change of scenery and, in many cases, greater space to spread out. Large outside spaces allow children and pets to run about freely while parents work in a quiet environment. This is fantastic news for those owners of private villa in Bali. Villa provides the ideal setting for remote professionals to work with the right setup. For instance, they could set a private workplace with no families to distract them, and a wide backyard to roam around freely without a mask. These remote workers are also much more likely to book vacation rental homes for a month or more at a time. They find that not only are they getting more work done, but they can relax and reset at these quiet locations.

Don’t Stop to Advertise Your Private Villa Bali

Just because people are no longer traveling and flying across countries, that doesn’t mean that you should stop advertising. Keeping your message in front of new and returning guests is critical during this period, but so is ensuring that it is responsive to the current circumstances. Guests will use their free time to research and book travel choices for when it is safe to travel again.

With more time spent on gadgets and on social media, alternatives such as email collection forms on social media and clicks to booking pages are becoming increasingly important for connecting with new guests and initiating conversation.

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The Benefits of Owning Multiple Luxury Bali Villas

Navigate Through Email and Social Media Marketing

Consider sending emails to previous guests to encourage them to make reservations. You should also consider social media advertising in addition to email marketing. Create coupon codes for your website and distribute them, along with other promotions and discounts, on social media to increase your company’s visibility and, as a result, reservations.

Creating Attention-Grabbing Content To Boost Your Business

What age you should start the real estate investing?

Today, many business (if not all) use social media advertising through Facebook, Twitter, Instagram, etc to grab the attention of the customers. Social media platforms have become a  norm in business marketing today. Social media is such a powerful platform to use for promoting business. However, engaging an audience is not that easy especially with how tough the competition is. 

About viral contents

Business will have huge benefits from viral contents such as videos or any other kind of posts on social media. However, creating viral content is not so easy either. It should grab the attention of customer for it to go viral. People say that viral content also depend on luck. However, running business should not depend only on luck. Every decision should be made based on calculation and evaluation to ensure positive outcomes. So here are some tips from experts to make content that can grab the attention of the audience:

Stick to originality and authenticity

Always stay true to your brand is how you can be authentic and original with your contents. Make sure to deliver genuine intention through your contents because believe it or not, internet users can almost always sniff if the intention is genuine or not. Going viral should not be your main priority. Make sure to always speak to who you are and not what’s trending. 

Evoke curiosity trough what’s trending

Speaking of trending, you don’t have to go dancing like crazy to go viral or grab the attention of the audience. You can instead use what’s trending to evoke curiosity. For example, you can make a content that let people see the behind-the-scene of your how your business is operating. Make a fun content so people who watch can enjoy it while learning something more about you and your business. Also, stick to short and concise video to keep the fun and grab the audience’s attention.

Don’t be too stiff

It is true that you are business owner and you want to look professional. However, it doesn’t mean you have to be so stiff all the time especially with the content you try to deliver. Use humor to make your content more interesting in some ways. Besides, humorous content is easier to digest. You don’t have to try so hard to look funny. Just being your fun self and add some sense of humor at times. You can be fun, useful, and inspiring at the same time. 

Consider hiring a social media marketing expert

If you are not familiar with how social media marketing works, hire a professional who can help. They can help create contents that are both fun and informational. This is also a great way to organize your online marketing because it has its focus with the right people to work on it. You can also consider finding an influencer. However, choose the one who are more relatable with your target customers. Get the influencers unbiased endorsement to create more engagement.