Choosing a name for your business may sound simple. However, it is critical for your business to have a name that is powerful, unique, and easy to remember. Your business name is your identity. It is not only to make people recognize your business but also to help you connect with your customer. It is the starter to build relationship with them. As a reflection of your brand, your business name should be chosen carefully.
Determining a name for your business
Some people may not take long to come with the name they like. However, many people also struggle to determine the name that align with their wish. Hence, choosing business name can be a true art. You can go with your feeling of what’s name that sounds right. Or, you can go technical and practical by considering various factors such as domain, niche, etc.
Try choosing a name that easily communicates what your company does. For example, TripAdvisor communicates that people can get advice on trips. However, this can be tricky because the name you desire may have been taken already by others in the same niche as your business. Even if you can get something closer to what you want, the name may come at significant premium.
Or, you can also go for something that sounds non-meaningful but catchy and fun to hear or say just like Google or Yahoo. Those are iconic names that are very catchy. If you want your choices more narrowed down, you may determine a name that has meaning. If you want it to sound catchy, you may have more options. However, this will also come with even larger options. Too general or too many choices may lead you to more frustration.
If it is very hard to come up with a name for your business, do not focus on the name first. Instead, make a list of what your company will do and is capable of. Write down why your company even exist or how it will operate. When you break down everything like this then you will understand the personality behind your business. It gives you more opportunity to determine a name with clear vision.
You can also use a help from other by brainstorming together. More heads means more ideas that can be collected. Encourage your team to come up with name that has particular meaning, how it resonances with the company, and what values it entails. You can collect all names gathered and choose the best candidates. Then, you can use ranking system to narrow down the list and come up with the best one.
When you have already list of names you want, make sure to check domains, trademarks, and similar names especially within your industry. Choosing domain that align with your wish can be challenging but you can always find alternatives to let you have name with strong branding potential. Then, continue to check for trademarks before register your company to avoid unnecessary issues in the future.
