The infamous Covid-19 pandemic that cause massive global lockdown has severely impact travel industry, including short-term vacation rentals. Now that almost two years have passed, the pandemic is showing little signs of stopping. By 2021 travel restriction has not been lifted and now villa owners need more efforts to market their rentals than usual. This can be challenging as owners of private villa in Bali, where most of the customers are foreign travelers. But don’t lose hope, because it’s possible to you may be able to retain or even increase your bookings. A clever and on-point marketing strategies can make difference and here’s how to do it right.
Discounted Stay Offer at Your Private Villa Bali
Discounts and special offers are excellent strategies to persuade and incentivize travelers to book with you. Consider providing discounts based on the arrival date and duration of stay. This can be used to target both early and late-bookers, as well as anyone looking for a place to stay. In the title and description of your item, mention your discounted prices.
If customers want to cancel their reservations, you can try to persuade them otherwise by offering them the option of rebooking at a later period or moving the reservation to the same dates in 2021. To bolster their decision, give discounts or special offers for specified days.
Focus on Domestic Travelers
There has been a decrease in travel as a result of the COVID-19 virus outbreak. Fewer foreign visitors are eager to travel abroad, and some countries have closed their borders, such as the United States. That is why you should concentrate your efforts on domestic travelers.
Localise Your Target Market
Aiming for domestic travelers are essentials when international travels were restricted. However, not everyone can fly out to Bali in this trying time and those who do still need to go through complicated regulations to be eligible traveler. Not to mention if the government decides to change the travel regulation all of sudden. That’s why it’s good to put extra attention to the immediate locals and focus more on “staycation” market. People still want to get away from it all, even in these difficult times. Especially those who still have steady income yet get more burden from the pandemic.
While many people have postponed or cancelled their trip plans for the near future, others are exploring for alternatives in their local area. And having a private villa Bali ready for their short getaway just 30 minutes’ drive from home will sounds convenient. So this is a good moment to concentrate on your drivable marketing by providing them a “holiday” just down the road.
Repurposing Offers
Schools are closing, and businesses are either shutting down or allowing employees to work from home, offering an opportunity to spend time with family in a fresh setting. Now is the time to think about other options. While maintaining social distance is critical, you should consider giving your guests with what they require in order to keep your business afloat. When the situation calms down, providing a private, risk-free area where they may spend their holiday throughout the quarantine period will put you ahead of the game.
Transform your vacation rental into a “ideal “work from home” refuge for secluded vacationers. Create a nice working atmosphere by adjusting the area, providing a comfy office chair, and set up a working station. Make sure that you have a stable WiFi connection and highlight that as one of your strongest amenities.
Market Your Private Villa Bali to Remote Professionals
Many organizations permitted their staff to work from home during the Coronavirus Pandemic. Nearly half of the population now works from home. A recent trend is for guests to rent vacation houses as a place to work from home. Instead of being cooped up in a cramped city flat, they receive a change of scenery and, in many cases, greater space to spread out. Large outside spaces allow children and pets to run about freely while parents work in a quiet environment. This is fantastic news for those owners of private villa in Bali. Villa provides the ideal setting for remote professionals to work with the right setup. For instance, they could set a private workplace with no families to distract them, and a wide backyard to roam around freely without a mask. These remote workers are also much more likely to book vacation rental homes for a month or more at a time. They find that not only are they getting more work done, but they can relax and reset at these quiet locations.
Don’t Stop to Advertise Your Private Villa Bali
Just because people are no longer traveling and flying across countries, that doesn’t mean that you should stop advertising. Keeping your message in front of new and returning guests is critical during this period, but so is ensuring that it is responsive to the current circumstances. Guests will use their free time to research and book travel choices for when it is safe to travel again.
With more time spent on gadgets and on social media, alternatives such as email collection forms on social media and clicks to booking pages are becoming increasingly important for connecting with new guests and initiating conversation.
Related business insights:
Ubud Villas, A Perfect Place For Coworking Space
The Benefits of Owning Multiple Luxury Bali Villas
Navigate Through Email and Social Media Marketing
Consider sending emails to previous guests to encourage them to make reservations. You should also consider social media advertising in addition to email marketing. Create coupon codes for your website and distribute them, along with other promotions and discounts, on social media to increase your company’s visibility and, as a result, reservations.
