Author Archive: Noelle Day

Essential Business Metrics To Track

In order to build a successful business, you need the right data and information as valuable insights. Hence, you need to familiarize yourself with variety of business metrics when deciding to run your own small business. Business metrics include sales, customers retention and turnover. Tracking variety of metrics will help you navigate your business more effectively because you make decision based on the best insight. However, it is also just as important to know what metrics you need to track. 

Business document report on paper and tablet with sales data and financial business growth graph on table background.

Tracking the right business metrics

There is variety of data and information you can gain easily especially with how advanced the technology has become today. The problem is, you may not need all of them. In fact, just tracking without knowing what kind of information you are trying to look for is pretty useless. Hence, it is best to also know what business metrics you need to track. And here are some of them you need to know about:

Sub-products

You may have main products that you keep tracking to know the flow of your business operation and progress. However, remember that you also have sub-products to track because they contribute to your main products. The growth of sales of your sub-products play important role to accomplish your main goals. Hence, track them regularly and periodically to measure them. 

Return of Investment

Return of Investment or ROI is essential business metric you need to keep tracking. Calculating your return on dollar spent is important to make sure you are running your business properly. Neglecting this data is just equal to running a nonprofit. Always track your ROI per expense to utilize every key data point needed for your business to grow successfully in the long run. 

Financial performance

You need to monitor your business’s financial performance by tracking the cash flow. Only this way, you will be able to align the metrics with your business’s performance. A healthy cash flow is key to promising business growth. This way, you will be able to find out if there is something that needs to be corrected right away. 

Growth

It is one of the business metrics that matters the most for your business. The growth here include the growth in mindset, in business, in employee engagement, in customer satisfaction, and in human capital. By tracking this metric, you will be able to build optimism, integrity, and sound judgment better. It makes your business more agile in stepping out comfort zone and embracing challenges. It helps build your business’s dynamic because stagnancy is not a choice in today’s dynamic economy. 

Growth of employees

Your employees are valuable assets you have to take care of. Hence, it is important to track their growth regularly. Tracking this metric allows you to figure out how to set standards for the most effective job descriptions. This metric provide insight if your employees are growing and able to take more challenging responsibilities. Keep in mind that behind growing business are growing employees. Their growth matters the most not only to themselves but also to the company.

Dive Komodo Island, Indonesia: Everything You Need to Know

If you are a diving lover, dive Komodo Indonesia must be included in your next dive destination list. Komodo National Park is never bored as a topic of conversation. We can discuss many topics ranging from price, operator selection, live onboard, or living on an island, to the best season for Komodo diving. Let’s get start!

Scuba diver near the coral wall photographing colorful coral reef - dive komodo

Labuan Bajo, your gate to dive Komodo

You can access Komodo National Park from Labuan Bajo. Getting to Labuan Bajo from Bali is very easy! There are many domestic flights at competitive prices that will take you one step further to reach your dream dives from Bali.

Dramatic sunset over the harbor of Labuan Bajo, in Flores island of Indonesia; famous place to access the Komodo National Park.

Before reaching your dream Komodo dive sites, exploring the diving spots in Bali might be a brilliant idea. Bali has amazing dives to see sunfish, the USAT Liberty wreck in Tulamben and Japanese shipwrecks.

Let’s go back to your dream dive spot!

Komodo National Park Diving

Komodo National Park, the habitat of the komodo dragon includes three large islands, Komodo, Rinca, and Padar. Not only 3 large islands, but there are also several small islands, with an area of ​​water and land of about 1,800 km2.

The park is a UNESCO World Heritage Site that was created to protect the Komodo Dragon and its natural environment.

This vast conservation area also protects a range of different terrestrial species and is now well renowned for having one of the world’s most diverse marine habitats.

As we know, Indonesia is probably the best country to fulfill your dive Komodo dreams. One of the diving attractions in this underwater wonderland is undoubtedly Komodo National Park. There are millions of reef fish of various shapes, colors, and sizes, as well as plenty of large pelagic fish and sharks hunting in crystal clear water.

The gigantic manta rays drifting about underwater and the Komodo Dragons strolling on Komodo and Rinca islands are the attractions for most visitors to the park.

You can view blue ringed octopus, sea horses, crocodile fish, and other beautiful creatures in the park’s macro life.

Komodo Diving Season

There are two seasons in Komodo National Park: rainy and dry. Despite the fact that there is a lot of conflicting information regarding diving conditions in Komodo, you can dive all year.

Late November is an excellent time to dive Komodo every day, and you will be surrounded by a large number of manta rays at Manta Point. August is a terrific month for diving since the weather and visibility are both excellent.

Wet Season diving Komodo

The wet season lasts from December to March, with a lot of rain in January and February, which isn’t always pleasant.

Surface conditions at northern diving locations might be challenging from January to March.

manta rays dive komodo

Manta Season is during the rainy season!! Manta rays may be seen all year, although the months of December to February are the best for seeing them, with up to ten around you.

Scuba Diving Komodo During the Dry Season

The dry season, which runs from April to November, is when the weather is at its finest.

Many people consider May/June and September/October to be the greatest diving months.

In the months of July and August, the waters in the south and Rinca can be boisterous.

Live onboard diving Komodo

The park’s attractions are slightly dispersed, making it an excellent place to explore by live onboard. Most of the things you’ll see may be seen on day excursions from Labuanbajo, and this choice is less expensive. 

live onboard diving komodo

Diving from the shore is unquestionably less expensive than diving from a liveaboard. Liveaboards start at around $180 per day, compared to $90 for shore diving, plus budget living costs of around $120. The live aboard experience is truly unforgettable and well worth the extra cost.

Komodo Cruise Boat Tour, Visiting The Best Snorkeling Spot In The World

The Komodo cruise boat tour is great for those who have limited time and want to explore the islands. Why? The Komodo National Park area has many small and large islands and amazing dive spots. Sailing cruises can reach many spots in a limited time. Most tourists start their adventure to the island of Komodo from Bali. Enjoy the beauty of Bali and the Komodo National Park area on one of your vacation trips. Lots of boat charters providers in Bali provide a variety of options for guests to choose to plan a trip to Komodo Island.

Komodo Cruise Boat Tour, Visiting The Best Snorkeling Spot In The World

Komodo cruise boat tour exploring diving spot

The underwater life in Komodo National Park is extraordinary. According to the divers, Komodo Island is one of the top dive destinations on the planet. Seeing the largest reptile animals and diving are the main goal of tourists doing a Komodo cruise. It is possible for tourists who want to do snorkeling activities. The underwater currents of Komodo National Park are not for beginner divers. Don’t worry, it is possible for tourists who want to enjoy snorkeling activities. Some recommendations for diving spots that can amaze you.

Kanawa Island

The waters around Kanawa Island are very charming. Divers don’t have to go too far into the middle of the ocean just for corals, coral reefs, starfish, turtles, and some other marine animals. Kanawa Island is usually one of the islands included in your Komodo diving liveaboard trip list. Simply swim about 10 meters from the beach you can already see all the charms of the underwater world.

Taka Makassar

If you want to see giant stingrays, you must visit Taka Makassar. From the surface of the seawater of Taka Makassar, this 9 meters wide blackfish looks very contrast in the calm blue sea. At a depth of 4-6 meters, you can try dancing with manta rays. Make sure the diving and snorkeling equipment includes the facilities available on your Komodo cruise boat tour. 

Batu Bolong

This spot diving is one of the world’s most popular diving spots and is even the best snorkeling spot in the world. Batu Bolong is the name of a small rock island between the straits of the islands of Tatawa and Komodo. You will be presented with a view of thousands of fish of different sizes and types swimming around you. Coral reefs in Batu Bolong are a habitat for fish, like clownfish. Since the strong and volatile currents, you must be accompanied by professional divers who really understand this place well. 

How To Properly Review Unnecessary Business Expenses

It is easy for you to waste money on something that won’t benefit your business at all. Sometimes, it is something menial but when you keep adding it up to your business expense, there will be chaos in your finance sooner or later. It is important that you recheck and review your business expenses regularly to ensure you are not wasting money on unnecessary things. And here are some tips to properly review your business expense and maximize the role of your financial plan:

Understand your business plan

Sometimes, you are not able to decide whether or not an expense is too small or large is because you don’t understand your business plan, especially its context and impact. There are many factors to count in when you try to understand context and impact of expenses. They are essentiality, productivity, timing, frequency, and amount. Cut unnecessary items and sustain the value-adding ones. 

Conduct monthly review

If you don’t really have time to review your business expenses weekly, ten you can do it monthly. The point is to make it a regular thing so if there is something wrong, you can find it out sooner than later. You can do the review at the end of the month so so you every expense on your credit card. You will be able to see each subscription and evaluate whether or not each of them is valuable. 

Review critically

It is easy for many small business owners to feel like every expense is important hence they are afraid to cut some of them. However, it is important to be ruthless sometimes when it comes to business expenses. You need to review it critically and objectively. If one some expenses don’t even add value or desired return, there is no benefit from holding on to them. Critical review will help your business plan work more efficiently. 

Focus more on fixed expenses

Fixed expenses include office lease, employees, equipment, and inventory. To review your business plan, you need to evaluate whether or not these fixed expenses really critical to your next major business deliverable such as revenue goal, sales, marketing, or product release. If you find something that can help improve your business expenses then you may have to cut some of these fixed expenses.

Search for resources that can multitask

There are probably three things that need to be done but that doesn’t mean you need three tools to do all of them efficiently. Sometimes, you can look for one tool that can multitask instead so it results in more efficient business operation. It is applied to your business expenses as well. Make the most out of business resources. 

Take advantage of online resources

Technology is created to make our life easier. And that is why you must also consider taking your business online to take advantage of technology and see if you can advance your business more effectively. You may be able to find more effective marketing strategies using online resources at much lesser cost. 

Misool Papua, A Little Paradise at the Southern End of Raja Ampat

It’s not enough to visit Raja Ampat without also visiting Misool Papua. Raja Ampat is known for its panoramic beauty, and Wayag Island has become a tourism icon for the Raja Ampat Islands. Misool Island, on the other hand, is a spot in West Papua that is no less strange. 

Misool Island possesses the allure of stunning terrain and seascape. It takes 4 hours to drive from Sorong to this spot.

Sacred Cave, Skull Cave, Sumbayo Palm, Harfat Peak, Yapap, Jellyfish Lake, Namlol Beach, Balbulol Peak, and Lake Karawapop, also known as Telaga Love, are just a few of Misool’s unique tourist attractions.

We may also visit the other side of the islands utilizing boats belonging to the local community, in addition to the stunning beach panorama. Every corner of this pristine island’s exoticism will be an amazing life experience.

Misool Papua, Geopark Area

Misool Island will become a geopark location in the future, having a richness of geological landscape possibilities. Both above and below the waves. Misool will be an exclusive tourism destination with clusters of rock and lovely beaches, stunningly attractive caverns, interesting ancient treasures, and kayaking sports spots.

Everyone who lives on Misool Island now is responsible for the future of Misool tourism. As a result, written rules that are reinforced by customary rules will be necessary for the future to ensure that potential spots are adequately managed. Misool’s tourism potential will become widely acknowledged by the larger population if indigenous peoples and the government continue to collaborate. It will, of course, be well kept.

The Misool people’s traditional mode of transportation is the Kajang boat. The shape is one-of-a-kind, with a simple roof constructed of wood, bamboo, and leaves.

Along the way, you will be shown amazing views that are a pity to miss. Some interesting spots that you can visit while on Misool Island

Lenmakana Lake

In this lake, you will find stingless jellyfish. The reason is, Lake Lenmakana, which is located on Misool Island, has been isolated for thousands of years, making this habitat short of predators.

This condition causes the jellyfish there to experience evolution, namely losing their sting. Lake Lenmakana is in the middle of the sea and is quite remote, so you have to prepare extra energy to get there.

However, the grove of trees around the lake plus a calm and peaceful atmosphere will make you feel comfortable.

Laguna Balbulol

You will be shown a view of karst rocks that resemble a Christmas tree. The presence of these stones further enhances the waters of Misool Island in Raja Ampat.

Balbulol itself comes from the word “balbul” which means a kind of octopus and “lol” which means a lot. According to local beliefs, there are many octopuses living under the waters of this Balbulol Lagoon.

The waters of the Balbulol Lagoon are divided into two, namely deep and shallow seas. However, the currents in these waters are calm so you can swim or snorkel without worrying.

How To Create More Fulfillment Without Overworking

There are many people who until now associate busyness with productivity. However, it is not always true because being busy doesn’t always mean you are being productive. It is possible that you are busy working something that doesn’t affect your level of productivity. This may lead to over-exhausted or overworking. In severe case, it can lead to creativity loss, burnout, major stress, etc. Hence, it is important to know how to create fulfillment without overworking or ‘being busy’ all the time. 

Patient experience concept. Stethoscope and smiled faces for hospital consumer assessment.

How to be productive without sacrificing your mental or physical health

There are many ways for you to become productive and increase the sense of fulfillment without overly exhausting your own physical or mental health. The key is to restructure and organize both your personal and work life. And here are several ways to do it:

Be clear on your core values

It is essentials for you to know your values and and be clear with them. It helps a lot in preventing yourself from being consumed or swept up into unnecessary urgency on your daily events. What you hold as your values can help as your anchor or compass when you encounter difficult decision or situation. So you know how to spend your time and energy more efficiently. 

Prioritize your time and energy

When you are feeling too busy, sometimes you are doing something unimportant or something that has less impact to your goals. Hence, you keep being busy and feeling tired at the same time without resulting any significant outcomes. Hence, understand what is urgent and what is important. Sometimes you you see certain thing is on the top list of your priority but doesn’t really align with your values or goals. If this is the case, you should probably reevaluate your set of priorities. 

Make the most out of our time

Everybody has the same amount of time but not everyone can take full advantage of it. Hence, some people feel like they don’t have enough time to accomplish their everyday goals. It is important to have a mindset that you have to invest your time and how to use it to your advantage. To make it easy, view your time as currency. You only give it to things that give the greatest return. Invest your time wisely to earn the return you expected. 

Learn how to delegate

In juggling between your personal and work life, it is often that you try so hard to make both of them work even if you are burdened with so many responsibilities that are out of your own capacity as human being. Instead of saying yes to every work you try to handle, why not delegate it to the right people. If your busyness won’t improve your quality of life then there is no use to keep it. Keep in mind that unnecessary busyness can actually create more damage than improvement both to your personal and professional life. Hence, know when to take a break, set priorities, and set goals.

Liveaboard Diving Indonesia, Exploring Papua Diving Sites

Papua Raja Ampat is a popular Indonesian tourist destination to foreign countries. The beauty of the underwater world is the main attraction for tourists to come. Raja Ampat Islands voted one of the top diving places in the world, is the next trip destination for divers. It is highly recognized for its abundance of wild marine life, pristine reefs, and corals. Its name literally means “four kings.” It is made up of 1500 different little islands. Papua is the dream of diving lovers through liveaboard diving Indonesia, where they live and work on boats for days

Liveaboard Diving Indonesia, Exploring Papua Diving Sites

Liveaboard diving Indonesia, why is a must?

Raja Ampat is a diver’s paradise, with a diverse marine life that would amaze even the most experienced diver. It is a part of the world’s Coral Triangle, which is noted for harboring over 3000 species of fish and other unique ecosystems that help to breed the biodiversity of its marine life. Many scientists continue to visit the area nowadays in order to uncover new marine creatures. You should definitely add this location to your diving cruise Indonesia bucket list!

raja ampat diving site

Raja Ampat is also a secluded location that has mostly escaped development. With explorers who are environment enthusiasts and independent travelers who care and travel responsibly being the only ones who have visited. You can also meet with the local Papuan people and contribute directly to their livelihood while immersing yourself in their culture.

Best time to go Papua Raja Ampat

Indonesia has only two seasons, dry and wet, it is recommended to do liveaboard diving in Indonesia during the dry season. You can travel between late September and early June, as this is the monsoon season, when there will be a lot of rain, especially in the afternoons. The best months to dive in Raja Ampat are November and December. There are more reports of Manta rays, Orca whales, and dolphins.

Your dive cruise would never be complete without diving since there are over 30 dive sites to choose from, each with its own unique marine life. You may go diving in coral gardens, cliffs, mangroves, and wrecks. Cape Kri, Sardines, Manta Sandy, and Mios Kon are some of the most well-known diving spots in Raja Ampat.

Liveaboard diving Indonesia is always the right choice for tourists who want to enjoy a unique and memorable adventure. Dive cruise Indonesia offers the convenience of reaching many diving spots without wasting much time. You will enjoy the comfort of a five-star hotel while sailing around the Papua dive site with liveaboard diving Indonesia.

Read also:

Scuba Diving Komodo, Exploring Dive Sites From North To South
Komodo Island Trip, Explore the Earth of East Nusa Tenggara

Enhancing Positive Customer Experience In This Digital Age

Customer experience’s role in this digital age is a king now. When you deliver a poor customer experience, it is a guarantee that your revenue will only dwindle down. Customers today do not hesitate to just post their negative reviews when they receive poor customer experience. Therefore, it is essential to pay more attention on that matter if you want to increase your revenue while building positive relationship with your customers.

The importance of delivering excellent customer experience

Another reason why customer experience is such a king in this digital age is because your competitors are just one click away. Hence, one of the best ways for your brand to stand out is by delivering excellent customer experience that will make your customers happy and stay loyal. And here are some tips to deliver better customer experience:

Use data to improve your customer experience

Using data, you can identify the gaps in the customer experience so you know exactly what to fix to improve it. It also reduces your average handle time or AHT. It results in more satisfaction being delivered to your customers because their problems are solved relatively quick. Faster response is one of the factors that can make your customers more satisfied. Hence, make sure to evaluate properly using the right data to improve your customer experience.

Know the the critical moments

There are critical moments which influence on your customer happiness. And one of the most important factors for brand loyalty is impacted by customers experience with customer service. Hence, make sure to improve every interaction with customers such as when they pay a bill, upgrade or change their service, or a phone call to ask for technical issues, etc. Those interactions are critical moments you can improve to boost your customer happiness as well as to improve brand loyalty. 

Empower your agents the ability to do more

One of the problems in delivering excellent customer experience is the inability of the agent to solve the problems of customers who call. The reason behind is mostly because hierarchy, because the agent is not given more power to do more to help customers. Hence, consider give empower your agents to go above and beyond to help customers solve their problems. For example, give them the power to issue refund, or help customer track down their missing package. The more power your agents have, the more they can do to help customers. 

Implement customer-focus environment

As mentioned before that in this digital age, customer experience is a king. Therefore, you need to make sure that your business goals are based on the interest of your customers. Gaining profit is important but if you put customer experience aside for the sake of gaining profit then it will be the downfall for your business as a whole. Build a company that has strong and solid customer focus environment where employees will not let policy get in their way of delivering exceptional customer experience. This way, your business will keep thriving with happier, loyal customers.

Scuba Diving Komodo, Exploring Dive Sites From North To South

Komodo National Park lies in the heart of the Indonesian Archipelago, noted for dragons, fast drift diving, and a plethora of marine life. This UNESCO World Heritage site includes Komodo Island, the Rinca and Padar Islands, as well as a number of smaller islands. If you’re considering Komodo island liveaboard trip, keep reading for our complete guide to scuba diving Komodo.

Scuba Diving Komodo, Exploring Dive Sites From North To South

Best time to do scuba diving Komodo

Best time to do scuba diving Komodo

You can dive in Komodo island all year. The liveaboard ‘season,’ on the other hand, runs from May to September, which is the dry season in the Nusa Tenggara region. Komodo liveaboard can be harmed by bad weather, notably heavy seas, during the rainy season. However, if you choose a resort-based alternative, you can still dive. Strong ocean currents are always present, ensuring good visibility.

Komodo diving – North

The water is usually warm and transparent in the north, with visibility averaging 82 feet (25 meters), however, it can exceed 130 feet (40 m). Water temperatures range from 81 to 82 degrees Fahrenheit (27 to 28 degrees Celsius), necessitating the use of a 3 mm complete wetsuit.

gray reef sharks - komodo diving - north

Because of the heavier currents, these places are best suited to experienced divers, though exceptions can be made during the quarter-moon phase. The currents create some fascinating dive designs and some fast drift dives, therefore strong buoyancy is essential in this area.

Strong currents attract huge stuff like white- and blacktip sharks, gray reef sharks, Napoleon wrasse, mantas, Mobula rays, and large schools of gigantic trevally, while the volcanic geology creates spectacular underwater panoramas.

These places may be inaccessible during the rainy season, between December and March, due to northwestern winds.

Scuba diving central Komodo

The diving in Komodo’s core section is the most diverse, with nearby dive sites frequently having radically different topography and marine life.

The average water temperature in this area is 27 to 28 degrees Celsius, therefore you’ll need at least a 3 mm full wetsuit. The average visibility is 50 feet (15 meters), but it can range from 7 to 30 m. Although diving is feasible all year, some dive spots are best between April and November.

Scuba diving central Komodo

Wall dives, pinnacle dives, drift dives, sheltered coral gardens, and excellent muck diving are all available. Turtles and reef sharks are almost always present, while manta rays are frequently seen at two popular scuba diving Komodo spots.

Diving – South

The water is slightly cooler in the south, averaging 23 to 24 degrees Celsius, thus a 5mm full-length suit is recommended. With upwellings ranging from 7 to 20 meters, visibility varies but averages approximately 12 m. The greatest time to dive in the south is from October to April when the water is cleaner and warmer.

You move into the colder upwelling water from the depths of the Indian Ocean from Pink Beach and further south. Ocean currents meeting with the continental shelf generate upwellings, which bring with them an unending supply of plankton and an explosion of marine life, including, of course, filter-feeding manta rays.

Soft corals, massive branching corals, and sea fans abound on the southern reefs. Nudibranchs, frogfish, pygmy seahorses, torpedo rays, and other invertebrates abound here, making it a macro-paradise.

Komodo liveaboard

Komodo liveaboard

A liveaboard is your best bet if you want to enjoy the entire diversity of scuba diving Komodo. There are nearly limitless options, ranging from inexpensive to luxury and everything in between.

Most boats provide land-based day tours to Rinca Island to observe the Komodo dragons on their off-gas day, as well as a surface interval visit to one of the area’s famous pink beaches, depending on the itinerary.

Creating Impactful Marketing Campaign For Your Brand

Marketing strategy is one of the key aspects to grow your business successfully. It is something no entrepreneur can live without. And of marketing strategies that have been used by all kind of businesses is advertising. This king o marketing campaign aims to raise brand awareness, making people more aware of your brand and curious to get to know you better. Some advertising strategies may work and some may not. You need to implement the right strategies to get the best outcomes from advertising.

How to deliver meaningful marketing campaign

To deliver meaningful marketing campaign, you need the ability to understand how it works and impacts your brand both directly and indirectly. Otherwise, you will only waste your money on nothing. However, you also need to measure the impact in order to know how meaningful it is for your brand’s growth. And here are some tips to measure your marketing campaign so you know if they are doing their magic:

Set quality goals that are clear

You don’t know if you have reached your destination if you don’t know what your destination is. Therefore, it is a must to set your destination from the beginning so you know what path to take to reach it. Then you will know when you have arrived. It also applies to marketing campaign. You need to set the right goals so you know how and what to measure. 

Your goals need to be specific, measurable, achievable, relevant and time-bound. You have to back to the SMART goals recipe to give you clear idea of performance benchmarks for your campaigns. As mentioned that marketing strategy can affect your business directly and indirectly. Hence, it is not always result in increased revenue but it may influence other essentials things such as your web traffic, conversion rates, etc. 

Collect data properly from target platforms

To measure the effectiveness of your marketing campaign, you need to use the right tool that can help you collect data properly. Today, you can variety of digital marketing tools to provide data insights and help you measure performance of your brand. By using the right tools, you can collect more concrete data to track clicks, conversion and more. 

It is also important to decide what platforms to use. They should be platforms your target audience actually uses. Make sure you also understand well how those platforms report marketing data. Hence, you know how to retrieve information and understand it fully to draw useful insights about the success or failure your marketing campaign.

Make a plan to leverage your data

Every data you have successfully gained won’t be useful if you don’t know how to manage and interpret them. You can manually check your data but is considered inefficient especially when you keep forgetting to do it regularly. Hence, you may consider machine learning algorithms to help you identify the campaign’s strengths and weakness. They also make key improvements to increase its effectiveness. Those machines can automate many works but you still have to take charge of them.