Social media marketing is a powerful tool for brands to connect with their audience and grow their business. When done right, social media campaigns can go viral and reach millions. In this article, we’ll look at five creative social media marketing campaigns that went viral and examine what made them successful.
Social media has become a vital part of our lives, and businesses are taking full advantage of this to reach their audience. Social media platforms provide an opportunity to connect with customers more personally and engagingly. Brands that create campaigns that capture millions of people’s attention leave an indelible mark on the minds of their audience. In this article, we’ll look at five creative social media marketing campaigns that went viral.
Coca-Cola’s #ShareACoke Campaign
In 2014, Coca-Cola launched a marketing campaign encouraging people to share a Coke with friends and family. Coca-Cola printed popular names on their bottles and cans, encouraging customers to find the names of their loved ones. The campaign instantly hit and social media users generated over 500,000 photos and posts. The #ShareACoke campaign went viral; people worldwide shared photos of themselves with their personalized Coke bottles.
Airbnb’s #WeAccept Campaign
In 2017, Airbnb launched the #WeAccept campaign in response to the immigration ban in the United States. The campaign featured an ad that showed people of different races and ethnicities coming together and promoting diversity and inclusion. The ad was shared on social media and received over four million views on YouTube. The #WeAccept campaign went viral and was a strong message of unity and hope.
Old Spice’s Campaign “The Man Your Man Could Smell Like”
In 2010, Old Spice launched a marketing campaign that featured the character “The Man Your Man Could Smell Like.” Actor Isaiah Mustafa played the character seen as the epitome of masculinity and coolness. The campaign was a hit and generated over 100 million views on YouTube. The Old Spice campaign was a perfect example of how a creative and entertaining social media campaign can go viral and generate enormous brand exposure.
ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge was a social media campaign that went viral in 2014. The challenge involved dumping ice water over your head and nominating others to do the same.The creators of the challenge aimed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a neurodegenerative disease. The campaign went viral and generated over $115 million in donations. The ALS Ice Bucket Challenge is an excellent example of how social media can be used to spread awareness and raise funds for a worthy cause.
Oreo’s “Dunk in the Dark” Campaign
In 2013, Oreo launched a social media campaign that capitalized on a power outage during the Super Bowl. The brand tweeted a photo of an Oreo with the caption, “You can still dunk in the dark.” The tweet was retweeted over 10,000 times, and the campaign went viral. Oreo’s “Dunk in the Dark” campaign is an excellent example of how a brand can capitalize on a timely event and create a social media campaign that resonates with its audience.
