Having an iconic brand is a dream of many business owners. Iconic brand means it is recognized and known by target market. There is that extra factor that makes a brand draws the attention of many people and make them loyal customers. Building loyal customer base is challenging and it cannot be done overnight. It needs process that may take longer than you have imagined.
The importance of having iconic brand for your business
Running a business of a brand that is iconic is possible for you. However, you need to know what strategies to make it work. One of the most important thing to consider is find a niche and focus on a specific target market. Also, it is just as important to deliver excellent customer experience and know what your customers need and want. Once you build iconic brand, you can build a loyal customer base. And here are also the principles of creating iconic brand:
Memorability
Create a brand that is hard to forget. And you can start it with creating compelling storyline. Tell a story in an interesting way. You can include some attractive visuals so the customers get an experience scrolling through your website. Create a storyline just like how you want to create a movie. Make their exploration on your brand as memorable as possible. When creating a landing page for your website for example, make sure to do it with purpose. What kind of story you want your customers to perceive, what kind of experience you want them to have.
Authenticity
Being authentic is also important when you are trying to create iconic brand. It is way you can gain trust from your audience until they become your loyal customers. Do the things that only you can do but keep it real. Highlight the points that make your brand stand out from the rest. Utilize various aspects that can show your brand’s true side so you can build emotional connection with your audience.
Recognizability
If your own first impression about your business is lackluster then it is highly likely that you are right. Other people may find it forgettable too. Hence, find something that makes your brand easy to recognize. Create an image that can be recognize by people easily by defining the main characteristics of your brand. This way, you will also be able to find what style or persona to choose. Develop a simple but recognizable logo with font and color scheme that can make customers immediately think of your brand when they see it.
Consistency
Be consistent in your journey of creating iconic brand. Find or create your own brand’s key traits and stick to them. It is how you can show your consistency and because of that people will rely on your brand more. Make sure to do things that align with your brand persona. However, be mindful when creating your brand persona from the beginning. Make sure to create the one where your priorities is to be aligned with what people need.
