Creativity is one of the most powerful tools in business. Without it, you cannot find fresh ideas and create innovation to keep your business afloat. Lots of people who think they are lack of creativity often doubt themselves to be involved in business. However, creativity is something that you can strengthen throughout the times the more you learn and experience. And just because you run your own business, doesn’t mean you can just hand creative matters to team creative. It will be much more advantageous if you sharpen your own creativity to grow your business.
Creativity to be applied in business
Unlike intelligence, creativity is harder to measure. However, it gives huge contribution to business especially because business is often unpredictable with its changing dynamic. You need to be creative to find solutions for every problem. How exactly can you apply creativity in business?
Improve your way of thinking
When problem comes, you need to find solutions as many as possible. You can use brainstorming technique or mind mapping to make it work. Then, you will be able to eliminate the unnecessary points and start seeing the real connections to the problem. Then, you can also try to see problems from different perspectives. For example, you think what a manager would do if such problems arise.
Sharpen your flexibility
This is because it is strongly connected to creativity. Being flexible will allow your creativity to keep improving. You have to free your own mind from being judgmental and narrow-minded. When your mind is free from such behavior, you will be able to think creatively and find creative solutions for every problem.
Lots of people say that we tend to be creative when we are on edge or under pressure. We always find solutions during those times, however, that’s not how you are supposed to apply creativity into business. Creativity will improve better during your happy, content times. Your mind needs to be in positive vibe to be creative. Thus, it is highly suggested to create positive atmosphere in workplace so there’s always room for creativity to improve and apply.
Lots of people consider sitting without doing nothing as being unproductive. Well, it depends on the context. It can be used as your way to find your creativity. It is totally for you to daydream. When you allow your mind to be free from the mess and hectic matters, creativity is easier to come. Your mind sometimes need a rest instead of constant working. Spare 15-20 minutes a day to just sit and focus on the one thing in your mind and don’t think of anything else.
Try collaboration. This is a great way to apply creativity in business. You don’t have to collaborate with people who have similar minds with yours. In fact, collaborating with people who have different way of thinking can be advantageous because it can open new perspectives for you. As the result, it will allow your creativity to improve even more. Effective collaboration can generate creative juices as well as increase motivation.