There are many things you can do and use to build your real estate business. One of the benefits of using referral network is to build your brand. Thus, you can show people, especially those in the industry that your business is trusted and credible.
Remember that brand awareness is important so that your credibility will be more acknowledged. Another important role of referral network is that it can generate free real estate leads. When you earn more leads, the closer you are to close the deal.
With referral network, it is like opening a gate which can lead you more opportunities to build stronger flow of potential leads.
Generating more leads through referral network
Before going to the referral thing, you need to remember that establishing solid network is the first thing you need to do. When you have active networking, it will be easier to earn more leads to referral.
With solid networking, you will gain many benefits including various ideas, reputation, long-term relationship, strong support, as well as more access.
You need to build your network with many important people such as real estate agent, property manager, contractor, attorney, accountant, handyman, etc. So how to generate more leads using referral network?
- You can start by using your own referral program. You can offer incentives to encourage loyal customers to recommend your services. This will also help building long-term interest in the business. Offering incentive is a direct way you can generate your leads through referral network. This is considered effective because the one you offer incentive with has a reason to recommend your business.
- You can also do a simple thing like cross-promote. This will give you benefit, as well as the other whose business you promote to. You can use your business contact to help you cross-promoting. You can use social media to promote their business in exchange for them to do the same for your service or business. This is how you establish business-relationship with your contacts in more productive way. You can share the wealth and grow the business better. Competition is important but partnership is also beneficial. Thus, there is no need to fret about promoting each other if both parties gain benefits.
- Another simple way to build your referral network is by asking. Having too much pride won’t get you anywhere. Thus, don’t hesitate to ask people to recommend your service or business. It will only show how determined you are in growing your business. It is also recommended that you do the same to the people you ask to recommend with.
- It is important that you make everything simple. For example, make sure that you use the right marketing tools include social media,, official websites, etc. Then, make sure to create inspiring and informative content that is also digestible for the readers. You can also ask for feedback for what they have read. This will help you understand more about your service through your reader’s experience and point of view. So you can offer better service and generate more leads in return.