Creating the best product doesn’t guarantee your brand will capture consumers. You need more than just the best but product that can truly be the answer of consumers’ problems. Hence, personalization is one of the best strategies you can use to make your brand shine brighter than your competition. Keep in mind that consumers have endless options of where they can buy products they want/ they can go to any brand. However, they will also prefer a brand they can trust. Personalization can be used to build trust with your customers.
Personalized products to boost your business
Personalized marketing usually uses data and insight in order to cater to individual’s needs of your customers. It aims to ensure they get individualized experience. Personalization can help build and strengthen customer relationships. You will be steps ahead of your competition if you can provide what customers truly need and want.
Improve your customer service
To get started with personalizing your product, you need to improve your customer service. Make sure to humanize it to fully support your customers. It is often that a brand struggling due to poor customer service which leaves customers unsatisfied and decreased sales. Even if you use automation, customer service still need human elements to process because you build relationships with real humans not a robot. Hence, you need to treat your customers as human instead of only a transaction.
Humanizing customer services
Many businesses too focus on creating high quality products and forgetting the importance of customer service. At the end, they neither gain customer trust nor increase sales. Humanizing customer service can be done by appointing trained representatives with good personalities, using friendlier and casual tones during conversation with customers, collecting data and feedback from customer via chatbots, and so on.
Relevant and engaging contents
Create more relevant content so you know exactly how to attract customers. To be relevant, you need to find out more information about your customers’ interest, problems, pain points, and so on. Once you know all of those things, you will know how to speak to them accordingly. You can deliver your service with empathy and care. This way, your customers will feel at ease and more comfortable with you. Your brand will also have relatable point to make your customers stay.
Write personalized copy
You can try writing personalized copy for your product descriptions, landing pages, videos, pricing pages, and so on. This way, your online platforms such as blog, website, social media channel will create more engagement with customers because you give them the right reasons to take actions.
You can also try personalizing pop-ups. It is considered one of the most effective ways to attract visitors to your online platforms. When visitors scrolling through your website, the pop-ups with their names will appear and it makes them special. To do this, of course you have to make visitors give their names, or usernames first. Then, you can use them for future references when they make a visit again. Hence, they will receive individualized experience no other brands can give.