Logo is a powerful element for your brand and business. It can be the one your customer remember the most about your brand. It is more than just symbol and color because your logo says a lot about what you have to offer. Logo is like an identity for your brand and company. It is the direct image of your product. Hence, making logo needs careful plan.
Best logo to make in 2021
If you are just starting your business this year and in the process of making logo, make sure to do it carefully. Here are some tips for you to make impactful logo for your brand and business in 2021:
Avoid color that are too bright and bold. These types of colors have been a hit for some brands in the previous year. What made it interesting was because of its tendency to standout compared to the muted ones. However, too bright and bold colors are not always pleasant to the eyes. They can appear too harsh and make those who see feel overwhelmed. If people fee disturbed by the colors, they will easily turn their heads away. Choose colors that won’t overtake the message of your logo.
Choose thicker lines in your logo design. For some people, it is interesting to look at thin lines especially for those who love minimalism. However, it can be problematic for your logo because it will be difficult to scale down with the thin lines. Hence, it is more recommended to opt for the thicker lines instead.
Too stylized typography is a no for logo making in 2021. of course, using unique, interesting font can attract people. Font can also reflect your creativity in delivering powerful statement. However, make sure to choose understandable typography. Avoid the ones with too much hoops and twists. Be careful when choosing fonts because some of the style can be bothersome to the eyes. It is safe to stick to simplistic typography that can speak for itself even without confusing curves or twists. The font style should not overtake the message anyway.
Be mindful when choosing between symmetry or asymmetry. Logos that are crooked, misaligned, or ill-balanced won’t do good for your brand. It will be harder to recognize. When the layout is asymmetrical, the higher the risk of the message to to be lost. The layout or design can distract the true message. Complicated logo seems not to be the best choice for this year so you can stick to the symmetrical layout instead.
Another element to consider when making logo for your brand is the arc. Many logos of popular brand play with the arc. They either use arc over or under the text. This approach might be successful for particular brands such as Amazon because it goes well with the concept. However, it might not be the same when you apply it to your own brand. So it is best to not follow the trend and do things by the book to catch your potential customers’ attention.